Happy Model is one of the key strategies developed by Thai Chamber of Commerce to deliver a “decent and happy life” through high-quality tourism that combines social and environmental sustainability with the natural faculty and the tantalizing charm of Thai culture upon a concept where the creative and digital economy shapes a balanced development.
Happy in STYLE participating entrepreneurs will be recreated to enhance their style, added values and opportunities so as to benefit both high-quality entrepreneurs and local tourism as a whole.
Eat well Qualified food products were acquired for product and packaging development to ensure they become more attractive and outstanding. Product & Packaging Design
Live well Qualified accommodations were recruited, for which management plans are structured to meet the BCG requirements and/or lessen inequality through the adoption of a sufficiency economy. Visual Communication Design
Fit Well Qualified activities were selected and recreated by adding elemental designs to the existing costumes, e.g., caps, as well as merchandising designs. Merchandising Design
Give Well Qualified activities were chosen to further maximize participant experience, ensuring word of mouth and positively influencing the surrounding communities. Experience Design
Model cities where Happy in STYLE has fueled the development of high-quality tourism and shaped up opportunities for international trade
Happy in STYLE is a long-term project and requires notable outcomes. Thus, it seeks collaboration from Thailand’s leading professional designers. The list of the participating designers is as follows:
