Happy Model
The Thai Chamber of Commerce has created a “Thai Tay” model to increase the value of tourism products and services for each province. with innovation and creativity from Thai local culture
and developing to the "Wellness Tourism Platform", namely a " Happy model" through 4 activities: eat well, live well, fit well. and give well for developing as a guideline to high-quality tourism
For this reason, the Happy Model concept was created for the develop tourism products and services. The first phase starts from the Happy Model handbook of 5 provinces representing all regions to be a prototype for further development in other areas
