Progress of creative and development cultural tourism product projects under the cooperation between Ministry of Culture, Tourism Authority of Thailand, and the Thai Chamber of Commerce has defined a secondary citys (Less visited area) development plan to develop creative and cultural tourism products by using the Happy Model to improve 5 project routes
(5 regions).
On October 6, 2022, the Thai Chamber of Commerce and the Board of Trade of Thailand, Mr. Ittipol Khunpluem, Minister of Culture was the chairman. Mr. Yuthasak Supasorn, Governor, Tourism Authority of Thailand, Mrs. Kobkarn Wattanavrangkul, Vice Chairman was the signer of the MOU and Mr. Krit Na Lamliang, Chairman of the Creative Economy Committee, Mr. Thanet Worasaran, Chairman of the High-Quality Tourism Committee, and the group attended the Memorandum of Understanding (MOU) ceremony creative and cultural tourism products” at Gallery 5, 1st floor, National Gallery Ministry of Culture
The cooperation framework is:
• Drive the project with Happy Model by using TAGTHAi as a digital platform.
• Encourage collaboration with alliance networks to develop cultural tourism knowledge and cultural tourism route
• Support food tourism, Gastronomy, and food culture transmission
• bring arts and culture Thailand's natural attractions in media.
• Promote networks of entrepreneurs in the Thai tourism supply chain Improve and increase the value of products and services. Increase distribution channels both domestically and internationally.
On November 24, 2022, Dr. Yupa Taweewattanakitjavorn Permanent Secretary of the Ministry of Culture The chairman of the ceremony led the delegation to launch a model community "Ban Nong Bua, Surin Province" with Mr. Veerasak Phitsanuwong Surin Chamber of Commerce chairman. (as a representative of the Thai Chamber of Commerce) joining as a secondary path of the project.
for the following purposes
• to show the cooperation of the provincial chamber of commerce in the area
• Participate in planning to drive the project
• Join in the development of existing community products and services for expansion under the Happy Model concept.
Creative and cultural tourism product development project at Wat Bang Nam Phueng Nai community Samut Prakan Province, December 17, 2022
On December 17, 2022, Mr. Krit Na Lamliang, Executive Director of the Thai Chamber of Commerce as project administrator Under the framework of cooperation and Mr. Somwang Kasemkosin, Samut Prakan Chamber of Commerce vice chairman going to the area to attend the ceremony Launched a creative and cultural tourism product development project at "Wat Bang Namphueng Nai Community", Samut Prakan Province
from visiting the area can lead the activities of “Ban Nong Bua Community” has been driven according to the Happy Model as follows:
• Story Telling from local food such as Massaman Luk jak, Sweet and salty fresh mackerel stew, Khanom Jak, Ma Ho
• Thai style homestay along with the tourism links of the surrounding communities Able to arrange a tour program to welcome tourists learn community way Participate in environmental restoration activities along with a local guide to take the tour
• Cycling on the Emerald Path Visit the herbal incense house herbal compress house, Khanom Tuay house, and Bang Nam Phueng Homestay Connecting the largest green area like Bang Kachao
• Promote Mutelu tourism activities and The lacal wisdom, such as praying respect to Buddha's relics and Wessuwan(God of Wealth) , tie-dye Making, folding pandan flowers, make artificial flowers, garland, etc.
Products that can be further developed: Cereal herbal compress, herbal incense, tie-dye cloth, wickerwork
Creative and Cultural Tourism Product Development Project at Wat Sai Khao Community, Pattani Province, January 19, 2023
On January 19, 2023, Mr. Sirichai Piticharoen, Pattani Chamber of Commerce chairman (as representatives of the Thai Chamber of Commerce) and Young Entrepreneur chamber of commerce (YEC) Pattani attended the opening ceremony of Wat Sai Khao Community, Sai Khao Subdistrict, Khok Pho District. Pattani Province, with Dr.Yupa Taweewattanakitjavorn Permanent Secretary of the Ministry of Culture, Guest of honor.
Wat Sai Khao Community It is considered a community with strong leaders and networks to improve. People in the community live happily together. It can also bring Happy Model and Creative Economy to extend to activities, community products and services and extending the success to other communities in the region such as
• Story Telling from local food such as 'Kanom Pa Jee', an ancient local dessert that looks like fresh Crispy egg roll, and Monthong Sai Khao durian.
• A community with the natural resource’s capital such as Sai Khao Waterfal National Park, Phaya Ngu Cliff, Ba Ngoi Langa Mosque, over 300 years old, blended with Thai-Malay art.
• Ride the old school jeep and Take a tour that will take everyone up to see the view at the top of the mountain. Take dirt road to taste the fruit in the garden. Take a traverse into the village to see the beauty and loveliness of the people in a nice atmosphere.
• Promote Mutelu tourism activities, visit temples, experience mosques, experience the beauty of two religions Inheriting local culture through Chuantani fabrics Ancient woven fabrics of Pattani
