[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"committee-activity-smed-host2-sukosol-singha-th":3,"$fy9eikXYpC87VGbeZUSbC-CSKmHJmzJbKxdKkLHBuj-c":172,"$fIlxa3s3AaU-wiqGxhJrlu6pKC-VzICfMsqAu_-6PdSo":294,"$fN_RaIFAsjwlhQ4ukVzjWJ_vUGCxLWokAZewczQJIUVg":553},{"data":4,"meta":171},{"id":5,"documentId":6,"slug":7,"coreValue":8,"alt":9,"isHighlight":10,"createdDate":11,"isActive":12,"createdAt":13,"updatedAt":13,"publishedAt":14,"locale":14,"name":15,"description":19,"coverImage":23,"tags":27,"detailsTH":37,"detailsEN":129,"metaTags":158},324,"q5yiyp5go3szc0um8nng7kj9","smed-host2-sukosol-singha","sme","HoST รุ่นที่ 2 เรียนรู้โรงแรมยั่งยืนและการสร้างแบรนด์",false,"2024-09-13",true,"2026-07-20T09:27:11.462Z",null,{"id":16,"th":17,"en":18},28161,"HoST รุ่นที่ 2 เรียนรู้การบริหารโรงแรมยั่งยืนกับ The Sukosol และ Singha Estate","HoST Class 2 Explores Sustainable Hotel Management with The Sukosol and Singha Estate",{"id":20,"th":21,"en":22},28162,"โครงการ HoST รุ่นที่ 2 พาผู้ประกอบการเรียนรู้การบริหารโรงแรมยั่งยืน Food Waste, Green Tourism, Human Rights, Quick-Win Projects และการสร้างแบรนด์จาก The Sukosol, Singha Estate และ SAii","HoST Class 2 equips hotel operators with sustainable operations, food-waste management, green tourism, human rights, Quick-Win Projects, and branding insights from The Sukosol, Singha Estate, and SAii.",{"id":24,"documentId":25,"url":26},4319,"ovt0hizvwg494el2kg54x8v1","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F1_824203050c.jpg",[28,32],{"id":29,"documentId":30,"nameTh":31,"nameEn":31},42,"xilg0ocrikmztt246kdl57td","SMEs",{"id":33,"documentId":34,"nameTh":35,"nameEn":36},85,"kaazx6y9zg4w7v6zkxy65rlp","พัฒนาผู้ประกอบการ","Entrepreneurial Development",[38,42,88,91],{"id":39,"editor":40,"__component":41},7766,"\u003Cp>อัดแน่นทุกเนื้อหา 2 วันเต็ม เมื่อวันที่ 11 กันยายน 2567 เวลา 10.00 – 15.30 น. On-site visit The Sukosol Hotel \u003Cbr>คุณมาริสา สุโกศล หนุนภักดี ที่ปรึกษากิตติมศักดิ์สมาคมโรงแรมไทยและรองประธานกรรมการบริหาร กลุ่มโรงแรมสุโกศล ร่วมบรรยายพิเศษ ในหัวข้อ: “Hotel Sustainability Business Management” เทคนิคการบริหารโรงแรมมาตรฐานความยั่งยืนอย่างไรให้ประสบความสำเร็จ เผยทุกเคล็ดลับการเดินทางของโรงแรมในเครือสุโกศลต้นแบบด้านความยั่งยืน\u003C\u002Fp>\u003Cp>พร้อมเปิดบ้านต้อนรับ ล้วงลึกการบริหารตั้งแต่Operationหน้าบ้าน เดินเยี่ยมชมการบริหารจัดขยะในครัว การคัดแยกขยะ ความปลอดภัยในครัว การนับ ชั่ง ตวงเศษอาหาร เพื่อให้เกิดfood waste น้อยที่สุด, ตลอดจนการสอนการทำน้ำหมักจากเศษผลไม้เหลือทิ้ง, พาชม Engineer ระบบหลังบ้าน และชมห้อง Sustainability room ห้องรักษ์โลก เพื่อตอบโจทย์นักเที่ยวได้อย่างยั่งยืน\u003Cbr> \u003C\u002Fp>","shared.editor",{"id":43,"images":44,"__component":87},1683,[45,47,52,57,62,67,72,77,82],{"id":24,"documentId":25,"url":26,"alternativeText":46},"A diverse group of people poses with a 'HoST' banner in an outdoor setting.",{"id":48,"documentId":49,"url":50,"alternativeText":51},4318,"lwnzh46u3ktse71sg1w1ropi","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F2_0cd6ec10ba.jpg","Three trays display brown bags, wrapped snacks, and bottled brown beverages with green caps.",{"id":53,"documentId":54,"url":55,"alternativeText":56},4321,"qtu4691bjcjljvccklodah4a","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F3_98b2c88741.jpg","Smiling woman in a blue dress holds a microphone, speaking at an indoor event.",{"id":58,"documentId":59,"url":60,"alternativeText":61},4324,"q82acincv04qvomc0tjaaeip","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F4_3512ce1544.jpg","Man in light blue shirt speaks into microphone at an indoor professional event.",{"id":63,"documentId":64,"url":65,"alternativeText":66},4322,"x3ntu6pjq623kzkw58id4nwq","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F5_ee250b6e4b.jpg","Woman with glasses speaking into a microphone during a presentation in a meeting room.",{"id":68,"documentId":69,"url":70,"alternativeText":71},4326,"r1dlqsrodjd2fs54q6sab0b3","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F6_9495cab77c.jpg","A woman presents to a seated audience in a warmly lit conference room with a projector.",{"id":73,"documentId":74,"url":75,"alternativeText":76},4320,"nw3j6z0l1g1dbhjdt1vp53mc","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F7_b6bf4d5ee6.jpg","Woman in blue dress presents formal document to man in light suit at a professional event.",{"id":78,"documentId":79,"url":80,"alternativeText":81},4323,"fu5hjb23ujs37o519iqd66so","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F8_56062294a5.jpg","A group of professionals stands in a restaurant entrance, listening to a man in a dark suit.",{"id":83,"documentId":84,"url":85,"alternativeText":86},4325,"y0oz5otbzrg0c83w1baa4l20","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F9_abbc80bab1.jpg","A man in a mask demonstrates food preparation to three people in a commercial kitchen.","shared.slider",{"id":89,"editor":90,"__component":41},7767,"\u003Cp>ต่อเนื่องเนื้อหา ในวันที่ 12 กันยายน 2567 เวลา 10.00 – 15.30 น.  Class & Workshop: Singha Estate นำโดยคุณศิริธร ธำรงนาวาสวัสดิ์ ผู้อำนวยการฝ่ายการพัฒนาอย่างยั่งยืน และทีมSD จากบริษัท สิงห์ เอสเตท จำกัด (มหาชน) ร่วมบรรยายในหัวข้อ: Green tourism and Sustainable development Goal, Human rights for Hospitality Business, การบริหารจัดการ Food waste พร้อมเผยถึงหลักธรรมาภิบาลในการดำเนินธุรกิจโรงแรมที่ Maldives จนได้รับรางวัลระดับโลกด้านความยั่งยืน Green Globe Certification และกิจกรรมworkshop: Quick win Project สำหรับโรงแรมของตนเอง\u003C\u002Fp>\u003Cp>ปิดท้ายกับ คลาสการบรรยายในหัวข้อ: Before MARKETING your hotel focus on BRANDING Case study: SAii Hotels and Resorts โดยคุณจิตศักดิ์ หลิมภากรกุล Director of Brand & Partnerships, S Hotel & Resorts PLC\u003C\u002Fp>\u003Cp>การสร้าง Branding ให้กับโรงแรม ตั้งแต่การค้นหาตัวตน เพื่อสร้างBrand Identityมีเอกลักษณ์ ให้คนจดจำได้ Case study: SAii Journey: Hell, Hub, Sleep, Play, Treat, Live and SAii for now. เพื่อกำหนดทิศทาง positioning โรงแรมของตนเองได้อย่างสร้างสรรค์ เป็นมิตรต่อสังคม สิ่งแวดล้อม ชุมชน อย่างยั่งยืน  \u003Cbr> \u003C\u002Fp>",{"id":92,"images":93,"__component":87},1684,[94,99,104,109,114,119,124],{"id":95,"documentId":96,"url":97,"alternativeText":98},4333,"i3m5n3gvbbmevvmddtvmh31f","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F1_b42ca30177.jpg","A large group of smiling people giving thumbs-up on a modern indoor staircase.",{"id":100,"documentId":101,"url":102,"alternativeText":103},4327,"q4dbaqgg3wbx13dghq5jajsp","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F2_54a7366059.jpg","Man in glasses speaking into a microphone, holding a presentation clicker.",{"id":105,"documentId":106,"url":107,"alternativeText":108},4331,"k9ghninn0mbsqhj9pcna1oir","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F3_eb5c3adf6f.jpg","Attendees watch a presentation on a large screen in a modern, bright conference room.",{"id":110,"documentId":111,"url":112,"alternativeText":113},4329,"n7aawxw6fvfvu2t5vg7grfon","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F4_b09dd32509.jpg","Attendees in a modern, multi-level classroom with a lecturer presenting.",{"id":115,"documentId":116,"url":117,"alternativeText":118},4330,"cdzdbrd4ls6we6rc67j1h22a","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F5_bfb1b80649.jpg","Two men, one looking at his phone, another listening intently in a modern meeting setting.",{"id":120,"documentId":121,"url":122,"alternativeText":123},4328,"jk3o2xdtzr5u6tr92mrd2if1","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F6_7968c0b231.jpg","Woman in grey hijab speaks into microphone addressing an audience during a presentation.",{"id":125,"documentId":126,"url":127,"alternativeText":128},4332,"ja7ymt8zn7kt3mc1l62zkcva","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F7_226eeee6f0.jpg","Attendees watch a presentation featuring clashing green and red boxing gloves on a large screen.",[130,133,145,148],{"id":131,"editor":132,"__component":41},7768,"\u003Cp class=\"isSelectedEnd\">\u003Cspan>The \u003Cstrong>Hotel Sustainability Transformation (HoST) Class 2\u003C\u002Fstrong> program continued its second week with two full days of intensive learning, combining an on-site visit to The Sukosol Hotel with practical classes and workshops led by Singha Estate and hospitality branding experts.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The activities equipped participating hotel operators with practical insights into sustainable hotel operations, food-waste management, human rights, environmental governance, green tourism, and distinctive hotel branding.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>On-site Visit to The Sukosol Hotel\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"isSelectedEnd\">\u003Cspan>On \u003Cstrong>11 September 2024\u003C\u002Fstrong>, participants joined an on-site learning visit to \u003Cstrong>The Sukosol Hotel in Bangkok\u003C\u002Fstrong>.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The program featured a special presentation by \u003Cstrong>Ms. Marisa Sukosol Nunbhakdi\u003C\u002Fstrong>, Honorary Advisor to the Thai Hotels Association and Executive Vice President of Sukosol Group, entitled \u003Cstrong>“Sustainable Hotel Business Management.”\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Ms. Marisa shared practical approaches to successfully managing hotels in accordance with sustainability standards, drawing on the transformation journey and experience of Sukosol Hotels as a model of responsible hospitality management. Her official role as Executive Vice President of Sukosol Group is also reflected on The Sukosol’s corporate website.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Integrating Sustainability into Hotel Operations\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Participants received an in-depth look at both front-of-house and back-of-house hotel operations.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The visit covered several important areas, including:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul data-spread=\"false\">\u003Cli>\u003Cspan>Front-of-house operations and guest services\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Kitchen waste management\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Waste separation\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Kitchen hygiene and safety\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Measuring, weighing, and recording food scraps\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Reducing food waste\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Producing bio-fermented solutions from leftover fruit\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Engineering and building-management systems\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Sustainability-focused guest rooms\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The visit demonstrated that sustainable hotel management requires coordinated action across every department rather than isolated environmental activities.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>By collecting and monitoring food-waste data, hotels can identify the sources of unnecessary waste, improve purchasing and preparation processes, control operating costs, and use resources more efficiently.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Creating Sustainable Guest Experiences\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Participants also visited the hotel’s sustainability-focused room, which demonstrates how environmental responsibility can be incorporated into guest accommodation and the wider hospitality experience.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Sustainability should be designed in a way that allows guests to participate conveniently without reducing comfort or service quality.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>When environmental practices are integrated naturally into hotel operations, they can strengthen the guest experience, enhance brand credibility, and support long-term competitiveness in the sustainable tourism market.\u003C\u002Fspan>\u003C\u002Fp>",{"id":134,"images":135,"__component":87},1685,[136,137,138,139,140,141,142,143,144],{"id":24,"documentId":25,"url":26,"alternativeText":46},{"id":48,"documentId":49,"url":50,"alternativeText":51},{"id":53,"documentId":54,"url":55,"alternativeText":56},{"id":58,"documentId":59,"url":60,"alternativeText":61},{"id":63,"documentId":64,"url":65,"alternativeText":66},{"id":68,"documentId":69,"url":70,"alternativeText":71},{"id":73,"documentId":74,"url":75,"alternativeText":76},{"id":78,"documentId":79,"url":80,"alternativeText":81},{"id":83,"documentId":84,"url":85,"alternativeText":86},{"id":146,"editor":147,"__component":41},7769,"\u003Cp class=\"isSelectedEnd\">\u003Cspan>The program continued on \u003Cstrong>12 September 2024\u003C\u002Fstrong> with a class and workshop led by \u003Cstrong>Ms. Sirithon Thamrongnawasawat\u003C\u002Fstrong> and the Sustainable Development team of \u003Cstrong>Singha Estate Public Company Limited\u003C\u002Fstrong>.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The learning sessions covered:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul data-spread=\"false\">\u003Cli>\u003Cspan>Green tourism and the Sustainable Development Goals\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Human rights in the hospitality industry\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Food-waste management\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Sustainable corporate governance\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Quick-Win Projects for hotel businesses\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Singha Estate’s official English-language communications use the spelling \u003Cstrong>Sirithon Thamrongnawasawat\u003C\u002Fstrong> and identify her leadership role in sustainable development.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Green Tourism and the Sustainable Development Goals\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The session highlighted the relationship between hotel operations, tourism development, local communities, and the environment.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Green tourism is not limited to reducing plastic or conserving energy. It requires hotels to examine their impact across several areas, including:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul data-spread=\"false\">\u003Cli>\u003Cspan>Energy and water consumption\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Waste and food management\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Responsible sourcing\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Biodiversity and natural resources\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Employee welfare\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Community relationships\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Guest awareness\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Business governance\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Aligning hotel operations with the Sustainable Development Goals can help businesses establish clear priorities and create positive economic, social, and environmental value.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Human Rights in the Hospitality Business\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Participants also explored human rights as an essential part of responsible hospitality management.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Hotels interact with employees, suppliers, contractors, guests, local communities, and other stakeholders. They should therefore establish practices that promote fair treatment, workplace safety, equality, diversity, dignity, and respect.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Human-rights considerations should be integrated into recruitment, employment conditions, supplier selection, guest services, and community engagement.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>A responsible approach helps hotels reduce operational and reputational risks while strengthening employee trust and stakeholder confidence.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Sustainable Governance and Food-Waste Management\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The Singha Estate team shared lessons from managing hospitality operations in the Maldives, including the integration of sustainability and sound corporate governance that contributed to internationally recognized sustainability certification.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The session demonstrated that environmental achievement requires:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul data-spread=\"false\">\u003Cli>\u003Cspan>Clear policies and organizational responsibilities\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Reliable operational data\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Measurable sustainability targets\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Employee participation\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Management oversight\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Transparent communication\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Continuous improvement\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Food-waste management was presented as an important area in which hotels can achieve both environmental and financial benefits.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Hotels can begin by identifying where waste occurs, recording the volume of discarded food, reviewing purchasing and preparation practices, and developing appropriate methods for prevention, redistribution, reuse, or responsible disposal.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Quick-Win Projects for Participating Hotels\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Participants developed \u003Cstrong>Quick-Win Projects\u003C\u002Fstrong> tailored to their own hotels.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>These projects focused on practical initiatives that could be implemented within a relatively short period while producing visible and measurable results.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Potential project areas included:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul data-spread=\"false\">\u003Cli>\u003Cspan>Reducing food waste\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Improving waste separation\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Lowering energy or water consumption\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Engaging employees\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Communicating sustainability to guests\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Supporting local suppliers and communities\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Quick wins can help organizations build internal confidence, demonstrate early results, and create momentum for broader sustainability transformation.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Build the Brand before Marketing the Hotel\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The final session featured the presentation \u003Cstrong>“Before Marketing Your Hotel, Focus on Branding,”\u003C\u002Fstrong> delivered by \u003Cstrong>Mr. Jitsak Limphakornkul\u003C\u002Fstrong>, Director of Brand & Partnerships at S Hotels & Resorts Public Company Limited.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The session emphasized that effective hotel marketing must begin with a clear and distinctive brand identity.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Before promoting a hotel, operators should understand:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul data-spread=\"false\">\u003Cli>\u003Cspan>Who they are\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>What the hotel represents\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>Which guests they aim to serve\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>What differentiates the property\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>How they want customers to remember the brand\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>How social and environmental responsibility supports the brand promise\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"isSelectedEnd\">\u003Cspan>A strong brand identity provides direction for the hotel’s services, communication, design, customer experience, and market positioning.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>SAii Hotels & Resorts Brand Journey\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The SAii Hotels & Resorts case study demonstrated how a clearly structured customer journey can express brand identity through memorable guest touchpoints.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp class=\"isSelectedEnd\">\u003Cspan>The official SAii journey includes:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul data-spread=\"false\">\u003Cli>\u003Cspan>\u003Cstrong>Hello:\u003C\u002Fstrong> A warm Thai welcome\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>\u003Cstrong>Hub:\u003C\u002Fstrong> The social heart of the resort\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>\u003Cstrong>Sleep:\u003C\u002Fstrong> Comfortable rooms, suites, and villas\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>\u003Cstrong>Play:\u003C\u002Fstrong> Activities and guest experiences\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>\u003Cstrong>Treat:\u003C\u002Fstrong> Creative food and beverage experiences\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>\u003Cstrong>Live:\u003C\u002Fstrong> Weddings, events, and memorable occasions\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>\u003Cstrong>SAii For Now:\u003C\u002Fstrong> A sincere and distinctive farewell\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"isSelectedEnd\">\u003Cspan>Each touchpoint supports the brand’s positioning and creates a consistent guest experience from arrival to departure.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Strengthening Sustainable Hotel Competitiveness\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp 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waste, Quick-Win Projects, and brand identity for sustainable hotel 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และแนวทางสร้างการเติบโตอย่างยั่งยืน","2026-07-31T09:55:47.133Z","2026-07-31T10:09:19.618Z","2026-07-31T10:09:19.894Z",{"id":306,"documentId":307,"url":308},4856,"wtp6qmfm1kfb95i6puwvzcyz","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_6758505_0_11_11zon_9bfc7a1757.jpg",[310,311],{"id":240,"documentId":30,"nameTh":31,"nameEn":31},{"id":312,"documentId":34,"nameTh":35,"nameEn":36},86,{"id":314,"th":315,"en":316},30188,"TCC On-site Visit พาสมาชิกหอการค้าไทยศึกษาดูงาน Sea Value Group เรียนรู้กลยุทธ์ธุรกิจส่งออกและอุตสาหกรรมอาหารสัตว์เลี้ยงสู่ตลาดโลก","TCC On-site Visit Explores Sea Value Group’s Global Export Strategy and Pet Food Industry Success",{"id":318,"th":319,"en":320},30189,"โครงการ TCC On-site Visit นำสมาชิกหอการค้าไทยและผู้ประกอบการ SMEs ศึกษาดูงาน Sea Value Group เรียนรู้กลยุทธ์ธุรกิจส่งออก มาตรฐานสากล นวัตกรรม และการต่อยอดสู่ธุรกิจ Pet Food เพื่อยกระดับขีดความสามารถการแข่งขันของ SMEs ไทย","The Thai Chamber of Commerce led SME members on a TCC On-site Visit to Sea Value Group, offering insights into global export strategies, international manufacturing standards, and sustainable growth through innovation in the pet food industry.",{"isHighlight":10,"createdDate":322,"id":323,"documentId":324,"slug":325,"coreValue":326,"alt":327,"isActive":12,"createdAt":328,"updatedAt":329,"publishedAt":330,"coverImage":331,"tags":335,"name":337,"description":341},"2026-06-25",252,"y7uixi5ft2ukxjxrmclav3f9","smed-tcc-onsite-visit-wha-group","none","หอการค้าไทยนำสมาชิกศึกษาดูงาน WHA Group เรียนรู้การสร้าง Business Ecosystem การประยุกต์ใช้ AI และ Digital Transformation พร้อมแนวทาง ESG และ Net Zero เพื่อการเติบโตอย่างยั่งยืน","2026-06-25T10:04:31.807Z","2026-06-25T10:21:44.965Z","2026-06-25T10:21:45.609Z",{"id":332,"documentId":333,"url":334},2811,"lzyerjf62vfr7mackrrg0rp5","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3102_JPG_0_550c422978.jpg",[336],{"id":240,"documentId":30,"nameTh":31,"nameEn":31},{"id":338,"th":339,"en":340},15177,"หอการค้าไทยพา SMEs ศึกษาดูงาน WHA Group เรียนรู้ Digital Transformation, AI และ Sustainability เพื่อยกระดับธุรกิจสู่อนาคต","TCC Brings SMEs to WHA Group to Learn Digital Transformation, AI, and Sustainability Strategies for Enhancing Business Competitiveness ",{"id":342,"th":343,"en":344},15178,"TCC On-site Visit โดยหอการค้าไทย นำผู้ประกอบการ SMEs ศึกษาดูงาน WHA Group เรียนรู้แนวคิด Business Ecosystem, Digital Transformation, AI, ESG และ Sustainability เพื่อยกระดับขีดความสามารถการแข่งขันของธุรกิจไทย","The Thai Chamber of Commerce organized a TCC On-site Visit to WHA Group, enabling SME entrepreneurs to explore Digital Transformation, Artificial Intelligence (AI), Sustainability, ESG practices, carbon management, and Business Ecosystem strategies that drive competitiveness and sustainable growth in the new economy.",{"isHighlight":10,"createdDate":346,"id":347,"documentId":348,"slug":349,"coreValue":8,"alt":350,"isActive":12,"createdAt":351,"updatedAt":352,"publishedAt":353,"coverImage":354,"tags":358,"name":361,"description":365},"2026-06-24",248,"gnuwxb8nrtuf6x0ehenf322b","smed-big-brother-financial-class","หอการค้าไทยจัด Financial Class ภายใต้โครงการ Big Brother ถ่ายทอดความรู้ด้านสินเชื่อ การส่งออก FX Risk เศรษฐกิจโลก และการป้องกันภัยการเงิน เพื่อยกระดับความพร้อม SME ไทยสู่การเติบโตอย่างยั่งยืน","2026-06-24T10:23:34.006Z","2026-06-24T10:43:06.934Z","2026-06-24T10:43:07.324Z",{"id":355,"documentId":356,"url":357},2790,"h2liq2z0st0q19u6szufmlmx","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3827_0_10_11zon_6e7e2680e4.jpg",[359,360],{"id":312,"documentId":34,"nameTh":35,"nameEn":36},{"id":240,"documentId":30,"nameTh":31,"nameEn":31},{"id":362,"th":363,"en":364},15154,"Financial Class ครั้งที่ 3 เสริมศักยภาพ SME ด้านสินเชื่อ ส่งออก FX และการรับมือความเสี่ยงโลก","Financial Class 3 Strengthens SME Capabilities in Business Loans, Export Readiness, FX Risk Management, and Global Trends",{"id":366,"th":367,"en":368},15155,"หอการค้าไทยจัด Financial Class ครั้งที่ 3 ภายใต้โครงการ Big Brother เสริมความรู้ SME ด้านสินเชื่อ การส่งออก FX เศรษฐกิจโลก และการป้องกันภัยการเงิน","The Thai Chamber of Commerce organized the 3rd Financial Class under the Big Brother Program to strengthen SME knowledge in business loans, export readiness, FX risk management, global trends, and financial fraud prevention.",{"isHighlight":10,"createdDate":370,"id":371,"documentId":372,"slug":373,"coreValue":8,"alt":374,"isActive":12,"createdAt":375,"updatedAt":375,"publishedAt":376,"coverImage":377,"tags":381,"name":384,"description":388},"2026-06-14",368,"gjas997e1eakchj2e094bw2i","smed-bb8-financial-class","Big Brother 8 เสริมความรู้การเงิน PDPA และส่งออก","2026-07-24T09:32:31.258Z","2026-07-24T09:32:31.635Z",{"id":378,"documentId":379,"url":380},4637,"jl8yegalzp3a2n7c24wcfu8x","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F1_01910c80bf.jpg",[382,383],{"id":312,"documentId":34,"nameTh":35,"nameEn":36},{"id":240,"documentId":30,"nameTh":31,"nameEn":31},{"id":385,"th":386,"en":387},29700,"Big Brother Season 8 จัด Financial Class ครั้งที่ 3 เสริมแกร่งการเงิน SMEs","Big Brother Season 8 Holds Third Financial Class for SMEs",{"id":389,"th":390,"en":391},29701,"Financial Class ครั้งที่ 3 ถ่ายทอดมาตรการช่วยเหลือ SMEs, PDPA, การใช้งบการเงิน และการวางแผนส่งออก โดย SME D Bank, KBank, EXIM Thailand และเมืองไทยประกันภัย","The third Financial Class covers SME support, PDPA, financial statements, and export planning with SME D Bank, KBank, EXIM Thailand, and Muang Thai Insurance.",{"isHighlight":10,"createdDate":393,"id":394,"documentId":395,"slug":396,"coreValue":8,"alt":397,"isActive":12,"createdAt":398,"updatedAt":399,"publishedAt":400,"coverImage":401,"tags":405,"name":407,"description":411},"2026-06-12",241,"fsjp7f7vcvee9cm5nz40da0o","smed-tcc-onsite-visit-wha","สมาชิกหอการค้าไทยและ SMEs เยี่ยมชม WHA Group เรียนรู้การสร้าง Business Ecosystem การใช้ AI และ Digital Transformation พร้อมแนวทาง ESG และ Net Zero เพื่อเพิ่มขีดความสามารถทางการแข่งขันอย่างยั่งยืน","2026-06-12T09:31:30.517Z","2026-06-12T09:47:19.737Z","2026-06-12T09:47:20.049Z",{"id":402,"documentId":403,"url":404},2646,"eup5me8cqkweqs1xbz6tulpw","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3102_JPG_0_17_11zon_9011b7587a.jpg",[406],{"id":312,"documentId":34,"nameTh":35,"nameEn":36},{"id":408,"th":409,"en":410},14352,"TCC On-site Visit พาสมาชิกหอการค้าไทยเยี่ยมชม WHA Group เรียนรู้ Digital Transformation, AI และแนวทางธุรกิจยั่งยืนเพื่อยกระดับศักยภาพ SMEs ไทย","TCC On-site Visit Brings Thai Entrepreneurs to WHA Group to Explore Digital Transformation, AI, and Sustainable Business Strategies",{"id":412,"th":413,"en":414},14353,"SMEs และสมาชิกหอการค้าไทยร่วมศึกษาดูงาน WHA Group ผ่านกิจกรรม TCC On-site Visit เรียนรู้การสร้าง Business Ecosystem การประยุกต์ใช้ AI และ Digital Transformation รวมถึงแนวทาง ESG และ Net Zero เพื่อเพิ่มขีดความสามารถในการแข่งขันของธุรกิจไทย\n\n","Through the TCC On-site Visit program, members of The Thai Chamber of Commerce (TCC) and SME entrepreneurs explored WHA Group’s best practices in business ecosystem development, AI, digital transformation, ESG, and Net Zero initiatives, gaining practical insights to enhance business competitiveness and drive sustainable growth.",{"isHighlight":10,"createdDate":416,"id":417,"documentId":418,"slug":419,"coreValue":326,"alt":420,"isActive":12,"createdAt":421,"updatedAt":422,"publishedAt":423,"coverImage":424,"tags":428,"name":433,"description":437},"2026-05-25",236,"lxtrb2sifnmnu9ahv49uovzd","fac-smart-sustainable-industry","สัมมนา Smart & Sustainable Industry โดยหอการค้าไทย BOI และ สวทช. ส่งเสริม AI Automation และ Industry 4.0 เพื่อยกระดับอุตสาหกรรมไทยสู่ความยั่งยืนและการแข่งขันระดับโลก","2026-05-25T04:08:29.707Z","2026-05-25T04:48:57.619Z","2026-05-25T04:48:57.888Z",{"id":425,"documentId":426,"url":427},2471,"x86gv13bj1rnksfretnqq9my","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FTCC_4539_994b8bfd5f.JPG",[429,432],{"id":175,"documentId":430,"nameTh":431,"nameEn":431},"o4wct5m1edjfj9jobjze9lak","AI",{"id":240,"documentId":30,"nameTh":31,"nameEn":31},{"id":434,"th":435,"en":436},13206,"สัมมนา Smart & Sustainable Industry ยกระดับอุตสาหกรรมไทยด้วย AI และ Automation","Smart & Sustainable Industry Seminar Drives Thailand’s AI and Automation Transformation",{"id":438,"th":439,"en":440},13207,"หอการค้าไทยร่วม BOI และ สวทช. จัดสัมมนา Smart & Sustainable Industry ผลักดันภาคอุตสาหกรรมไทยสู่ Industry 4.0 ผ่าน AI ระบบอัตโนมัติ และเทคโนโลยีดิจิทัล เพื่อเพิ่มขีดความสามารถการแข่งขัน","The Thai Chamber of Commerce, BOI, and NSTDA organized the Smart & Sustainable Industry seminar to promote AI, automation, robotics, and Industry 4.0 technologies for enhancing Thailand’s industrial competitiveness.",{"isHighlight":10,"createdDate":416,"id":442,"documentId":443,"slug":444,"coreValue":326,"alt":445,"isActive":12,"createdAt":446,"updatedAt":447,"publishedAt":448,"coverImage":449,"tags":453,"name":459,"description":463},239,"ex18rs2bn86htnf5v406mfi1","smed-sme-financial-class-big-brother10","หอการค้าไทยร่วมกับ บสย. จัดกิจกรรมพัฒนา SMEs ไทย เสริมความรู้ด้านสินเชื่อ งบการเงิน และการเข้าถึงแหล่งทุน เพื่อเพิ่มขีดความสามารถการแข่งขันธุรกิจไทยอย่างยั่งยืน","2026-05-25T14:03:46.591Z","2026-05-25T14:16:39.652Z","2026-05-25T14:16:40.126Z",{"id":450,"documentId":451,"url":452},2495,"c5z88ycctzyr1gb30qainusr","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_1386_0_11zon_2950345a7c.jpg",[454,458],{"id":455,"documentId":456,"nameTh":35,"nameEn":457},175,"rahjs0dv5qfld50my100p98t","Entrepreneur development",{"id":240,"documentId":30,"nameTh":31,"nameEn":31},{"id":460,"th":461,"en":462},13218,"หอการค้าไทย ผนึก บสย. เสริมแกร่ง SMEs เปิด Financial Class เจาะลึก “งบการเงินแบบไหน กู้ไม่ผ่าน” พร้อมเผยเทคนิคพิชิตสินเชื่อธุรกิจ","The Thai Chamber of Commerce Joins Forces with TCG to Strengthen SMEs through Financial Class, Unpacking “What Financial Statements Lead to Loan Rejection” while Revealing Strategies to Secure Business Financing",{"id":464,"th":465,"en":466},13219,"หอการค้าไทย ร่วมกับ บสย. จัด 2 กิจกรรมด้านการเงินสำหรับ SMEs ไทย ทั้ง Big Brother Season 10 และ Financial Class เจาะลึกเทคนิคขอสินเชื่อธุรกิจ พร้อมแนวทางจัดทำงบการเงินเพื่อเพิ่มโอกาสเข้าถึงแหล่งทุน","The Thai Chamber of Commerce and TCG organized Big Brother Season 10 and Financial Class to strengthen Thai SMEs’ access to business financing and financial management.",{"isHighlight":10,"createdDate":468,"id":469,"documentId":470,"slug":471,"coreValue":8,"alt":472,"isActive":12,"createdAt":473,"updatedAt":474,"publishedAt":475,"coverImage":476,"tags":480,"name":487,"description":491},"2026-05-12",234,"ha6ogwimaji3vt41qbbg7m1z","smed-bb-business-academy-sme-scale-up","BB Business Academy & Meeting with CEO แชร์แนวคิด Sustainable Growth, Internal Audit และ SME Scale Up Blueprint จากผู้บริหารสิงห์ เอสเตท และวราฟู้ด เพื่อเสริมศักยภาพ SME ไทยสู่ตลาดโลก","2026-05-12T08:18:03.402Z","2026-05-12T09:17:48.232Z","2026-05-12T09:17:48.821Z",{"id":477,"documentId":478,"url":479},2270,"wzwgh6pyoxlzigz9adatz8or","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F958566_0_1_52b69c3ec0.jpg",[481,482],{"id":240,"documentId":30,"nameTh":31,"nameEn":31},{"id":483,"documentId":484,"nameTh":485,"nameEn":486},84,"rbsv5aoho22z0bjz1fgf04d3","ธุรกิจ","Business",{"id":488,"th":489,"en":490},11997,"\"บุญรอดฯ” เปิดมุมคิดขับเคลื่อน SME ไทยสู่ความยั่งยืน ผ่านเวที BB Business Academy & Meeting with CEO","Boon Rawd Inspires Thai SMEs Toward Sustainable Growth at BB Business Academy & Meeting with CEO ",{"id":492,"th":493,"en":494},11998,"BB Business Academy & Meeting with CEO โดยพี่เลี้ยงบุญรอดฯ ถ่ายทอดแนวคิดการสร้างธุรกิจยั่งยืน การวางระบบ Internal Audit และสูตร Scale Up SME ไทยสู่เวทีโลก ผ่านประสบการณ์จริงจากผู้บริหารสิงห์ เอสเตท และวราฟู้ด","BB Business Academy & Meeting with CEO, under the Boon Rawd Mentorship Program, shared insights on sustainable business growth, audit systems, and taking Thai SMEs global through experiences from executives of Singha Estate and Vara Food & Drink.",{"isHighlight":10,"createdDate":496,"id":497,"documentId":498,"slug":499,"coreValue":8,"alt":500,"isActive":12,"createdAt":501,"updatedAt":502,"publishedAt":503,"coverImage":504,"tags":508,"name":511,"description":515},"2026-04-28",220,"dh91cw89gmia6c9o4zz8tvso","committee-activity","กิจกรรม Orientation และอบรม Generative AI สำหรับพี่เลี้ยง Big Brother Season 10 พร้อม workshop ระบบ เสริมศักยภาพธุรกิจไทย","2026-04-27T09:41:34.487Z","2026-04-27T09:51:11.994Z","2026-04-27T09:51:12.404Z",{"id":505,"documentId":506,"url":507},2090,"piqwt0g8d16ko2uvcnco3fl5","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_8691_0_4cc1b74ade.jpeg",[509,510],{"id":240,"documentId":30,"nameTh":31,"nameEn":31},{"id":312,"documentId":34,"nameTh":35,"nameEn":36},{"id":512,"th":513,"en":514},11393,"Big Brother Season 10 กิจกรรม Orientation บริษัทพี่เลี้ยงและอบรมระบบ","Big Brother Season 10: Orientation Program for Mentorship Companies and System Training",{"id":516,"th":517,"en":518},11394,"กิจกรรม Orientation และอบรม Generative AI เพื่อพัฒนาศักยภาพพี่เลี้ยง พร้อม workshop ระบบ Big Brother มีผู้เข้าร่วม 75 ท่าน จาก 27 หน่วยงานพี่เลี้ยง","Orientation and training session for mentor companies in Big Brother Season 10, featuring Generative AI for Smart Mentoring and system workshop, with 75 participants and 27 mentor organizations.",{"isHighlight":10,"createdDate":520,"id":521,"documentId":522,"slug":523,"coreValue":524,"alt":525,"isActive":12,"createdAt":526,"updatedAt":527,"publishedAt":528,"coverImage":529,"tags":533,"name":541,"description":545},"2026-04-10",218,"lcf1ofp2769yc19gihfe5mwp","tech-smart-business-boi-tax-incentives-seminar","ai","พลิกโฉม SME สู่ Smart Business ด้วยมาตรการภาษี BOI","2026-04-10T07:39:52.444Z","2026-04-10T07:57:36.372Z","2026-04-10T07:57:36.745Z",{"id":530,"documentId":531,"url":532},1993,"upizivsobg4m6q44ujntgwhj","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FDSC_7261_1_f29d129fa0.jpg",[534,535,540],{"id":175,"documentId":430,"nameTh":431,"nameEn":431},{"id":536,"documentId":537,"nameTh":538,"nameEn":539},98,"dxr3et1sujkiig9oc3ku1ach","ภาษี","Tax",{"id":240,"documentId":30,"nameTh":31,"nameEn":31},{"id":542,"th":543,"en":544},10741,"ยกระดับ SME ไทยสู่ Smart Business พลิกโฉมธุรกิจด้วยเทคโนโลยี","Smart Business Evolution, Empowering Thai SMEs with Technology.",{"id":546,"th":547,"en":548},10742,"งานเสวนาให้ความรู้มาตรการ BOI ยกเว้นภาษีสูงสุด 5 ปี พร้อมแนวทางยกระดับ SME สู่ Smart Business ด้วย Automation และ Robotics","Seminar on BOI tax incentives offering up to 5-year corporate tax exemption and strategies to upgrade SMEs with AI, robotics, and automation",{"pagination":550},{"start":182,"limit":551,"total":552},10,91,{"data":554,"meta":610},[555,581,588],{"id":556,"documentId":557,"slug":558,"coreValue":326,"alt":559,"isHighlight":10,"createdDate":560,"isActive":12,"createdAt":561,"updatedAt":562,"publishedAt":563,"coverImage":564,"tags":568,"name":573,"description":577},407,"tx327exc5rayz77m2relpgpb","fac-biz-law-workshop","หอการค้าไทยจัดอบรม Biz Law เสริมความรู้ด้านกฎหมาย ภาษี Due Diligence และ Joint Venture โดยทีม Baker McKenzie เพื่อเตรียม SME และ Startup ให้พร้อมรับนักลงทุน ขยายธุรกิจ และเติบโตอย่างยั่งยืน","2026-08-07","2026-08-07T03:16:12.793Z","2026-08-07T03:39:22.305Z","2026-08-07T03:39:22.568Z",{"id":565,"documentId":566,"url":567},5029,"ulea0ha8rge5q0q9dgwl2jcm","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_85237771_25ecfd6997.jpg",[569],{"id":570,"documentId":571,"nameTh":572,"nameEn":572},108,"gwjfi303mkz1y30wdexz9rt4","Upskill Reskill",{"id":574,"th":575,"en":576},31005,"อบรม Upskill–Reskill ครั้งที่ 4 \"Biz Law\" เตรียม SME และ Startup พร้อมหาพันธมิตรและนักลงทุน","Upskill–Reskill #4 \"Biz Law\": Preparing SMEs and Startups for Strategic Partnerships and Investor Readiness",{"id":578,"th":579,"en":580},31006,"คณะกรรมการพัฒนาการศึกษา หอการค้าไทย จัดอบรม Upskill–Reskill ครั้งที่ 4 \"Biz Law\" ถ่ายทอดความรู้ด้านกฎหมาย ภาษี Joint Venture และ Due Diligence เพื่อเตรียมความพร้อม SME และ Startup ก่อนรับนักลงทุนและขยายธุรกิจ","The Thai Chamber of Commerce hosted Biz Law Upskill–Reskill #4, covering legal, tax, Joint Venture, and Due Diligence essentials to help SMEs and startups prepare for investors, partnerships, and sustainable business growth.",{"id":298,"documentId":299,"slug":300,"coreValue":8,"alt":301,"isHighlight":10,"createdDate":297,"isActive":12,"createdAt":302,"updatedAt":303,"publishedAt":304,"coverImage":582,"tags":583,"name":586,"description":587},{"id":306,"documentId":307,"url":308},[584,585],{"id":240,"documentId":30,"nameTh":31,"nameEn":31},{"id":312,"documentId":34,"nameTh":35,"nameEn":36},{"id":314,"th":315,"en":316},{"id":318,"th":319,"en":320},{"id":589,"documentId":590,"slug":591,"coreValue":326,"alt":592,"isHighlight":10,"createdDate":593,"isActive":12,"createdAt":594,"updatedAt":595,"publishedAt":596,"coverImage":597,"tags":601,"name":602,"description":606},380,"wfkjhp44vjccwbu06s3p6naf","arg-future-food-positive-lists","หอการค้าไทยร่วมขับเคลื่อน Positive Lists เชื่อมโยงวิทยาศาสตร์ งานวิจัย และภาคธุรกิจ เพื่อเร่งพัฒนาอาหารอนาคตไทย ลดต้นทุนและระยะเวลาสู่ตลาด พร้อมมุ่งสู่เป้าหมาย 500,000 ล้านบาท","2026-07-27","2026-07-27T03:31:42.564Z","2026-07-27T03:53:49.296Z","2026-07-27T03:53:49.858Z",{"id":598,"documentId":599,"url":600},4688,"sl5pamack8x0ljlmcqz0ip8a","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_36905009_24e268f0cf.jpg",[],{"id":603,"th":604,"en":605},29759,"หอการค้าไทยร่วมขับเคลื่อน “Positive Lists” ยกระดับอุตสาหกรรมอาหารอนาคตไทย สู่เป้าหมาย 500,000 ล้านบาท","The Thai Chamber of Commerce Joins Forces to Drive “Positive Lists,” Advancing Thailand’s Future Food Industry Toward the THB 500 Billion Target",{"id":607,"th":608,"en":609},29760,"ประมวลกิจกรรมงาน From Science to Shelf: Positive Lists หารือแนวทางยกระดับอุตสาหกรรมอาหารอนาคตไทย สู่เป้าหมาย 500,000 ล้านบาท พร้อมเร่งเชื่อมโยงงานวิจัยสู่การพัฒนาผลิตภัณฑ์เชิงพาณิชย์","Highlights from From Science to Shelf: Positive Lists, bringing together science, research and business to accelerate Thailand’s Future Food industry toward the THB 500 billion target.",{"pagination":611},{"start":182,"limit":221,"total":612},126]