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Sustainability Transformation (HoST) Class 2\u003C\u002Fstrong> program organized the \u003Cstrong>Class & Workshop: Service Design by Beyond Services\u003C\u002Fstrong> at the Activity Hall of The Thai Chamber of Commerce and the Board of Trade of Thailand.\u003C\u002Fp>\u003Cp>The workshop equipped hotel operators with practical approaches to customer experience design, proactive service, storytelling, sustainable guest engagement, and loyalty building.\u003C\u002Fp>\u003Cp>The session emphasized that excellent hospitality should go beyond standard service. Every interaction should demonstrate genuine intention and attention to detail, enabling hotels to exceed guest expectations and create memorable experiences.\u003C\u002Fp>\u003Ch2>Designing Service Experiences That Go Beyond Expectations\u003C\u002Fh2>\u003Cp>The workshop was led by \u003Cstrong>Ms. Kanokwan Kannika, widely known as Khun Pang\u003C\u002Fstrong>, High-Value Service and Experience Design Consultant at Beyond Services 2018 Co., Ltd.\u003C\u002Fp>\u003Cp>Ms. Kanokwan specializes in service strategy and customer experience design. She has worked with organizations across several industries to develop service systems, customer engagement strategies, and high-value experiences.\u003C\u002Fp>\u003Cp>During the workshop, she introduced participants to the principles of sustainable experience design and demonstrated how hotels can create services that respond not only to customers’ practical needs but also to their emotions.\u003C\u002Fp>\u003Cp>A memorable guest experience does not happen by chance. It must be intentionally designed through a clear understanding of customers, thoughtful service processes, and employees who genuinely care about delivering value.\u003C\u002Fp>\u003Ch2>Storytelling and Sustainable Customer Engagement\u003C\u002Fh2>\u003Cp>Participants learned how storytelling can strengthen hotel brands and communicate sustainability in ways that are relevant and engaging.\u003C\u002Fp>\u003Cp>Effective storytelling requires more than presenting information. Hotels must connect their purpose, values, people, place, and sustainability practices to experiences that guests can understand and remember.\u003C\u002Fp>\u003Cp>A hotel’s sustainability story may be communicated through:\u003C\u002Fp>\u003Cul>\u003Cli>Local food and ingredients\u003C\u002Fli>\u003Cli>Community partnerships\u003C\u002Fli>\u003Cli>Environmental practices\u003C\u002Fli>\u003Cli>Cultural identity\u003C\u002Fli>\u003Cli>Employee participation\u003C\u002Fli>\u003Cli>Responsible guest experiences\u003C\u002Fli>\u003C\u002Ful>\u003Cp>When sustainability is communicated through meaningful experiences rather than general claims, customers can develop a stronger emotional connection with the hotel.\u003C\u002Fp>\u003Cp>This approach can increase brand credibility, strengthen guest engagement, and turn responsible business practices into a distinctive competitive advantage.\u003C\u002Fp>\u003Ch2>Proactive Service Begins with the Right Questions\u003C\u002Fh2>\u003Cp>The workshop also featured a practical session on \u003Cstrong>proactive service\u003C\u002Fstrong>, encouraging participants to identify customer challenges, ask meaningful questions, and anticipate customer needs before requests are made.\u003C\u002Fp>\u003Cp>Ms. Kanokwan emphasized that service should not be viewed only as marketing. It should be understood through the customer’s feelings.\u003C\u002Fp>\u003Cp>Emotions influence purchasing decisions, satisfaction, loyalty, and recommendations. Hotels must therefore design services that make guests feel understood, valued, and genuinely cared for.\u003C\u002Fp>\u003Cp>A \u003Cstrong>“wow moment”\u003C\u002Fstrong> is the result of effective experience design. It occurs when thoughtful service exceeds expectations and creates a positive memory that customers associate with the brand.\u003C\u002Fp>\u003Ch2>Employees Are the Brand\u003C\u002Fh2>\u003Cp>People remain the most important element of hospitality.\u003C\u002Fp>\u003Cp>Employees communicate the hotel’s values through every guest interaction. Their attitudes, decisions, communication, and attention to detail directly shape the customer experience.\u003C\u002Fp>\u003Cp>In this sense:\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cstrong>Employees are the brand.\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>Hotels must therefore develop employees who understand both service standards and the emotional purpose behind those standards.\u003C\u002Fp>\u003Cp>Excellent service should also be seamless. Guests should not have to repeat the same request or explain their needs to several departments. Information and responsibilities should be connected across the organization so that employees can respond promptly and consistently.\u003C\u002Fp>\u003Cp>Service that creates a genuine competitive advantage should be difficult for competitors to imitate and costly to replicate—not necessarily because it requires expensive materials, but because it is built upon organizational culture, capable people, customer insight, and carefully designed processes.\u003C\u002Fp>\u003Ch2>Five Principles for Outstanding Service\u003C\u002Fh2>\u003Cp>The workshop presented five principles for creating service experiences that can strengthen customer relationships and hotel competitiveness.\u003C\u002Fp>\u003Ch3>1. Service Marketing: Begin with Customer Feelings and Problems\u003C\u002Fh3>\u003Cp>Hotels should understand the customer’s situation, concerns, expectations, and emotions before designing services.\u003C\u002Fp>\u003Cp>Solving a genuine customer problem can create more value than simply promoting a product or facility.\u003C\u002Fp>\u003Ch3>2. Superfans: Recognize and Reward Loyal Customers\u003C\u002Fh3>\u003Cp>Loyal customers should feel that they are valued members of the hotel’s community.\u003C\u002Fp>\u003Cp>Recognizing returning guests and providing relevant privileges can strengthen emotional connections and turn satisfied customers into brand advocates.\u003C\u002Fp>\u003Ch3>3. Service Design: Care for Every Connection\u003C\u002Fh3>\u003Cp>Hotels must examine every interaction between the customer and the organization.\u003C\u002Fp>\u003Cp>Each touchpoint—from booking and arrival to the guestroom, dining experience, check-out, and post-stay communication—should work together as one connected journey.\u003C\u002Fp>\u003Ch3>4. Wow Factor: Exceed Expectations Thoughtfully\u003C\u002Fh3>\u003Cp>Every request creates an opportunity to deliver more than the customer expects.\u003C\u002Fp>\u003Cp>The wow factor should be relevant, personal, and purposeful rather than excessive. Even a small gesture can become memorable when it demonstrates genuine understanding.\u003C\u002Fp>\u003Ch3>5. Loyalty Programs: Create a Memorable Final Moment\u003C\u002Fh3>\u003Cp>The end of the customer journey is particularly important.\u003C\u002Fp>\u003Cp>A thoughtful farewell, personalized follow-up, or relevant loyalty benefit can leave a lasting impression and encourage customers to return.\u003C\u002Fp>\u003Ch2>Customer Journey and Hotel Experience Design\u003C\u002Fh2>\u003Cp>Experience design is central to the hotel business because customers evaluate their stay through a complete journey rather than a single service encounter.\u003C\u002Fp>\u003Cp>A \u003Cstrong>Customer Journey\u003C\u002Fstrong> helps hotel operators understand what guests see, feel, need, and experience at each stage.\u003C\u002Fp>\u003Cp>Hotels can then develop appropriate services for every touchpoint, including:\u003C\u002Fp>\u003Cul>\u003Cli>Visual presentation\u003C\u002Fli>\u003Cli>Taste and dining experiences\u003C\u002Fli>\u003Cli>Scent and atmosphere\u003C\u002Fli>\u003Cli>Sound and ambience\u003C\u002Fli>\u003Cli>Employee communication\u003C\u002Fli>\u003Cli>Physical and digital interactions\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Paying attention to these sensory and emotional elements helps create a coherent hotel identity and a more memorable stay.\u003C\u002Fp>\u003Cp>It is often more difficult to rebuild trust with a dissatisfied customer than to turn a neutral customer into a loyal supporter. 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Factory","https:\u002F\u002Fwww.thaichamber.org\u002Fprivilege\u002Ftcc-connect\u002Fexclusive-discount\u002Fsalad-factory","2026-01-09T09:32:04.060Z","2026-08-06T09:18:12.841Z","2026-08-06T09:18:12.916Z",8,{"id":227,"documentId":228,"url":229},1028,"jutmy4w4l9xzgprcmwzek1tg","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F1900x500_e5f3210c19.png",{"pagination":231},{"page":135,"pageSize":232,"pageCount":135,"total":233},500,9,{"data":235,"meta":489},[236,261,285,309,332,355,381,407,435,459],{"isHighlight":10,"createdDate":237,"id":238,"documentId":239,"slug":240,"coreValue":8,"alt":241,"isActive":12,"createdAt":242,"updatedAt":243,"publishedAt":244,"coverImage":245,"tags":249,"name":253,"description":257},"2026-07-31",405,"zszfitvpe1r38yleku4kfwzy","smed-tcc-onsite-visit-seavalue","TCC On-site Visit โดยหอการค้าไทย นำสมาชิกและผู้ประกอบการ SMEs ศึกษาโมเดลธุรกิจส่งออกของ Sea Value Group เรียนรู้มาตรฐานการผลิต นวัตกรรม และแนวทางสร้างการเติบโตอย่างยั่งยืน","2026-07-31T09:55:47.133Z","2026-07-31T10:09:19.618Z","2026-07-31T10:09:19.894Z",{"id":246,"documentId":247,"url":248},4856,"wtp6qmfm1kfb95i6puwvzcyz","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_6758505_0_11_11zon_9bfc7a1757.jpg",[250,251],{"id":180,"documentId":30,"nameTh":31,"nameEn":31},{"id":252,"documentId":34,"nameTh":35,"nameEn":36},86,{"id":254,"th":255,"en":256},30188,"TCC On-site Visit พาสมาชิกหอการค้าไทยศึกษาดูงาน Sea Value Group เรียนรู้กลยุทธ์ธุรกิจส่งออกและอุตสาหกรรมอาหารสัตว์เลี้ยงสู่ตลาดโลก","TCC On-site Visit Explores Sea Value Group’s Global Export Strategy and Pet Food Industry Success",{"id":258,"th":259,"en":260},30189,"โครงการ TCC On-site Visit นำสมาชิกหอการค้าไทยและผู้ประกอบการ SMEs ศึกษาดูงาน Sea Value Group เรียนรู้กลยุทธ์ธุรกิจส่งออก มาตรฐานสากล นวัตกรรม และการต่อยอดสู่ธุรกิจ Pet Food เพื่อยกระดับขีดความสามารถการแข่งขันของ SMEs ไทย","The Thai Chamber of Commerce led SME members on a TCC On-site Visit to Sea Value Group, offering insights into global export strategies, international manufacturing standards, and sustainable growth through innovation in the pet food industry.",{"isHighlight":10,"createdDate":262,"id":263,"documentId":264,"slug":265,"coreValue":266,"alt":267,"isActive":12,"createdAt":268,"updatedAt":269,"publishedAt":270,"coverImage":271,"tags":275,"name":277,"description":281},"2026-06-25",252,"y7uixi5ft2ukxjxrmclav3f9","smed-tcc-onsite-visit-wha-group","none","หอการค้าไทยนำสมาชิกศึกษาดูงาน WHA Group เรียนรู้การสร้าง Business Ecosystem การประยุกต์ใช้ AI และ Digital Transformation พร้อมแนวทาง ESG และ Net Zero เพื่อการเติบโตอย่างยั่งยืน","2026-06-25T10:04:31.807Z","2026-06-25T10:21:44.965Z","2026-06-25T10:21:45.609Z",{"id":272,"documentId":273,"url":274},2811,"lzyerjf62vfr7mackrrg0rp5","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3102_JPG_0_550c422978.jpg",[276],{"id":180,"documentId":30,"nameTh":31,"nameEn":31},{"id":278,"th":279,"en":280},15177,"หอการค้าไทยพา SMEs ศึกษาดูงาน WHA Group เรียนรู้ Digital Transformation, AI และ Sustainability เพื่อยกระดับธุรกิจสู่อนาคต","TCC Brings SMEs to WHA Group to Learn Digital Transformation, AI, and Sustainability Strategies for Enhancing Business Competitiveness ",{"id":282,"th":283,"en":284},15178,"TCC On-site Visit โดยหอการค้าไทย นำผู้ประกอบการ SMEs ศึกษาดูงาน WHA Group เรียนรู้แนวคิด Business Ecosystem, Digital Transformation, AI, ESG และ Sustainability เพื่อยกระดับขีดความสามารถการแข่งขันของธุรกิจไทย","The Thai Chamber of Commerce organized a TCC On-site Visit to WHA Group, enabling SME entrepreneurs to explore Digital Transformation, Artificial Intelligence (AI), Sustainability, ESG practices, carbon management, and Business Ecosystem strategies that drive competitiveness and sustainable growth in the new economy.",{"isHighlight":10,"createdDate":286,"id":287,"documentId":288,"slug":289,"coreValue":8,"alt":290,"isActive":12,"createdAt":291,"updatedAt":292,"publishedAt":293,"coverImage":294,"tags":298,"name":301,"description":305},"2026-06-24",248,"gnuwxb8nrtuf6x0ehenf322b","smed-big-brother-financial-class","หอการค้าไทยจัด Financial Class ภายใต้โครงการ Big Brother ถ่ายทอดความรู้ด้านสินเชื่อ การส่งออก FX Risk เศรษฐกิจโลก และการป้องกันภัยการเงิน เพื่อยกระดับความพร้อม SME ไทยสู่การเติบโตอย่างยั่งยืน","2026-06-24T10:23:34.006Z","2026-06-24T10:43:06.934Z","2026-06-24T10:43:07.324Z",{"id":295,"documentId":296,"url":297},2790,"h2liq2z0st0q19u6szufmlmx","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3827_0_10_11zon_6e7e2680e4.jpg",[299,300],{"id":252,"documentId":34,"nameTh":35,"nameEn":36},{"id":180,"documentId":30,"nameTh":31,"nameEn":31},{"id":302,"th":303,"en":304},15154,"Financial Class ครั้งที่ 3 เสริมศักยภาพ SME ด้านสินเชื่อ ส่งออก FX และการรับมือความเสี่ยงโลก","Financial Class 3 Strengthens SME Capabilities in Business Loans, Export Readiness, FX Risk Management, and Global Trends",{"id":306,"th":307,"en":308},15155,"หอการค้าไทยจัด Financial Class ครั้งที่ 3 ภายใต้โครงการ Big Brother เสริมความรู้ SME ด้านสินเชื่อ การส่งออก FX เศรษฐกิจโลก และการป้องกันภัยการเงิน","The Thai Chamber of Commerce organized the 3rd Financial Class under the Big Brother Program to strengthen SME knowledge in business loans, export readiness, FX risk management, global trends, and financial fraud prevention.",{"isHighlight":10,"createdDate":310,"id":311,"documentId":312,"slug":313,"coreValue":8,"alt":314,"isActive":12,"createdAt":315,"updatedAt":315,"publishedAt":316,"coverImage":317,"tags":321,"name":324,"description":328},"2026-06-14",368,"gjas997e1eakchj2e094bw2i","smed-bb8-financial-class","Big Brother 8 เสริมความรู้การเงิน PDPA และส่งออก","2026-07-24T09:32:31.258Z","2026-07-24T09:32:31.635Z",{"id":318,"documentId":319,"url":320},4637,"jl8yegalzp3a2n7c24wcfu8x","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F1_01910c80bf.jpg",[322,323],{"id":252,"documentId":34,"nameTh":35,"nameEn":36},{"id":180,"documentId":30,"nameTh":31,"nameEn":31},{"id":325,"th":326,"en":327},29700,"Big Brother Season 8 จัด Financial Class ครั้งที่ 3 เสริมแกร่งการเงิน SMEs","Big Brother Season 8 Holds Third Financial Class for SMEs",{"id":329,"th":330,"en":331},29701,"Financial Class ครั้งที่ 3 ถ่ายทอดมาตรการช่วยเหลือ SMEs, PDPA, การใช้งบการเงิน และการวางแผนส่งออก โดย SME D Bank, KBank, EXIM Thailand และเมืองไทยประกันภัย","The third Financial Class covers SME support, PDPA, financial statements, and export planning with SME D Bank, KBank, EXIM Thailand, and Muang Thai Insurance.",{"isHighlight":10,"createdDate":333,"id":334,"documentId":335,"slug":336,"coreValue":8,"alt":337,"isActive":12,"createdAt":338,"updatedAt":339,"publishedAt":340,"coverImage":341,"tags":345,"name":347,"description":351},"2026-06-12",241,"fsjp7f7vcvee9cm5nz40da0o","smed-tcc-onsite-visit-wha","สมาชิกหอการค้าไทยและ SMEs เยี่ยมชม WHA Group เรียนรู้การสร้าง Business Ecosystem การใช้ AI และ Digital Transformation พร้อมแนวทาง ESG และ Net Zero เพื่อเพิ่มขีดความสามารถทางการแข่งขันอย่างยั่งยืน","2026-06-12T09:31:30.517Z","2026-06-12T09:47:19.737Z","2026-06-12T09:47:20.049Z",{"id":342,"documentId":343,"url":344},2646,"eup5me8cqkweqs1xbz6tulpw","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3102_JPG_0_17_11zon_9011b7587a.jpg",[346],{"id":252,"documentId":34,"nameTh":35,"nameEn":36},{"id":348,"th":349,"en":350},14352,"TCC On-site Visit พาสมาชิกหอการค้าไทยเยี่ยมชม WHA Group เรียนรู้ Digital Transformation, AI และแนวทางธุรกิจยั่งยืนเพื่อยกระดับศักยภาพ SMEs ไทย","TCC On-site Visit Brings Thai Entrepreneurs to WHA Group to Explore Digital Transformation, AI, and Sustainable Business Strategies",{"id":352,"th":353,"en":354},14353,"SMEs และสมาชิกหอการค้าไทยร่วมศึกษาดูงาน WHA Group ผ่านกิจกรรม TCC On-site Visit เรียนรู้การสร้าง Business Ecosystem การประยุกต์ใช้ AI และ Digital Transformation รวมถึงแนวทาง ESG และ Net Zero เพื่อเพิ่มขีดความสามารถในการแข่งขันของธุรกิจไทย\n\n","Through the TCC On-site Visit program, members of The Thai Chamber of Commerce (TCC) and SME entrepreneurs explored WHA Group’s best practices in business ecosystem development, AI, digital transformation, ESG, and Net Zero initiatives, gaining practical insights to enhance business competitiveness and drive sustainable growth.",{"isHighlight":10,"createdDate":356,"id":357,"documentId":358,"slug":359,"coreValue":266,"alt":360,"isActive":12,"createdAt":361,"updatedAt":362,"publishedAt":363,"coverImage":364,"tags":368,"name":373,"description":377},"2026-05-25",236,"lxtrb2sifnmnu9ahv49uovzd","fac-smart-sustainable-industry","สัมมนา Smart & Sustainable Industry โดยหอการค้าไทย BOI และ สวทช. ส่งเสริม AI Automation และ Industry 4.0 เพื่อยกระดับอุตสาหกรรมไทยสู่ความยั่งยืนและการแข่งขันระดับโลก","2026-05-25T04:08:29.707Z","2026-05-25T04:48:57.619Z","2026-05-25T04:48:57.888Z",{"id":365,"documentId":366,"url":367},2471,"x86gv13bj1rnksfretnqq9my","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FTCC_4539_994b8bfd5f.JPG",[369,372],{"id":115,"documentId":370,"nameTh":371,"nameEn":371},"o4wct5m1edjfj9jobjze9lak","AI",{"id":180,"documentId":30,"nameTh":31,"nameEn":31},{"id":374,"th":375,"en":376},13206,"สัมมนา Smart & Sustainable Industry ยกระดับอุตสาหกรรมไทยด้วย AI และ Automation","Smart & Sustainable Industry Seminar Drives Thailand’s AI and Automation Transformation",{"id":378,"th":379,"en":380},13207,"หอการค้าไทยร่วม BOI และ สวทช. จัดสัมมนา Smart & Sustainable Industry ผลักดันภาคอุตสาหกรรมไทยสู่ Industry 4.0 ผ่าน AI ระบบอัตโนมัติ และเทคโนโลยีดิจิทัล เพื่อเพิ่มขีดความสามารถการแข่งขัน","The Thai Chamber of Commerce, BOI, and NSTDA organized the Smart & Sustainable Industry seminar to promote AI, automation, robotics, and Industry 4.0 technologies for enhancing Thailand’s industrial competitiveness.",{"isHighlight":10,"createdDate":356,"id":382,"documentId":383,"slug":384,"coreValue":266,"alt":385,"isActive":12,"createdAt":386,"updatedAt":387,"publishedAt":388,"coverImage":389,"tags":393,"name":399,"description":403},239,"ex18rs2bn86htnf5v406mfi1","smed-sme-financial-class-big-brother10","หอการค้าไทยร่วมกับ บสย. จัดกิจกรรมพัฒนา SMEs ไทย เสริมความรู้ด้านสินเชื่อ งบการเงิน และการเข้าถึงแหล่งทุน เพื่อเพิ่มขีดความสามารถการแข่งขันธุรกิจไทยอย่างยั่งยืน","2026-05-25T14:03:46.591Z","2026-05-25T14:16:39.652Z","2026-05-25T14:16:40.126Z",{"id":390,"documentId":391,"url":392},2495,"c5z88ycctzyr1gb30qainusr","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_1386_0_11zon_2950345a7c.jpg",[394,398],{"id":395,"documentId":396,"nameTh":35,"nameEn":397},175,"rahjs0dv5qfld50my100p98t","Entrepreneur development",{"id":180,"documentId":30,"nameTh":31,"nameEn":31},{"id":400,"th":401,"en":402},13218,"หอการค้าไทย ผนึก บสย. เสริมแกร่ง SMEs เปิด Financial Class เจาะลึก “งบการเงินแบบไหน กู้ไม่ผ่าน” พร้อมเผยเทคนิคพิชิตสินเชื่อธุรกิจ","The Thai Chamber of Commerce Joins Forces with TCG to Strengthen SMEs through Financial Class, Unpacking “What Financial Statements Lead to Loan Rejection” while Revealing Strategies to Secure Business Financing",{"id":404,"th":405,"en":406},13219,"หอการค้าไทย ร่วมกับ บสย. จัด 2 กิจกรรมด้านการเงินสำหรับ SMEs ไทย ทั้ง Big Brother Season 10 และ Financial Class เจาะลึกเทคนิคขอสินเชื่อธุรกิจ พร้อมแนวทางจัดทำงบการเงินเพื่อเพิ่มโอกาสเข้าถึงแหล่งทุน","The Thai Chamber of Commerce and TCG organized Big Brother Season 10 and Financial Class to strengthen Thai SMEs’ access to business financing and financial management.",{"isHighlight":10,"createdDate":408,"id":409,"documentId":410,"slug":411,"coreValue":8,"alt":412,"isActive":12,"createdAt":413,"updatedAt":414,"publishedAt":415,"coverImage":416,"tags":420,"name":427,"description":431},"2026-05-12",234,"ha6ogwimaji3vt41qbbg7m1z","smed-bb-business-academy-sme-scale-up","BB Business Academy & Meeting with CEO แชร์แนวคิด Sustainable Growth, Internal Audit และ SME Scale Up Blueprint จากผู้บริหารสิงห์ เอสเตท และวราฟู้ด เพื่อเสริมศักยภาพ SME ไทยสู่ตลาดโลก","2026-05-12T08:18:03.402Z","2026-05-12T09:17:48.232Z","2026-05-12T09:17:48.821Z",{"id":417,"documentId":418,"url":419},2270,"wzwgh6pyoxlzigz9adatz8or","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F958566_0_1_52b69c3ec0.jpg",[421,422],{"id":180,"documentId":30,"nameTh":31,"nameEn":31},{"id":423,"documentId":424,"nameTh":425,"nameEn":426},84,"rbsv5aoho22z0bjz1fgf04d3","ธุรกิจ","Business",{"id":428,"th":429,"en":430},11997,"\"บุญรอดฯ” เปิดมุมคิดขับเคลื่อน SME ไทยสู่ความยั่งยืน ผ่านเวที BB Business Academy & Meeting with CEO","Boon Rawd Inspires Thai SMEs Toward Sustainable Growth at BB Business Academy & Meeting with CEO ",{"id":432,"th":433,"en":434},11998,"BB Business Academy & Meeting with CEO โดยพี่เลี้ยงบุญรอดฯ ถ่ายทอดแนวคิดการสร้างธุรกิจยั่งยืน การวางระบบ Internal Audit และสูตร Scale Up SME ไทยสู่เวทีโลก ผ่านประสบการณ์จริงจากผู้บริหารสิงห์ เอสเตท และวราฟู้ด","BB Business Academy & Meeting with CEO, under the Boon Rawd Mentorship Program, shared insights on sustainable business growth, audit systems, and taking Thai SMEs global through experiences from executives of Singha Estate and Vara Food & Drink.",{"isHighlight":10,"createdDate":436,"id":437,"documentId":438,"slug":439,"coreValue":8,"alt":440,"isActive":12,"createdAt":441,"updatedAt":442,"publishedAt":443,"coverImage":444,"tags":448,"name":451,"description":455},"2026-04-28",220,"dh91cw89gmia6c9o4zz8tvso","committee-activity","กิจกรรม Orientation และอบรม Generative AI สำหรับพี่เลี้ยง Big Brother Season 10 พร้อม workshop ระบบ เสริมศักยภาพธุรกิจไทย","2026-04-27T09:41:34.487Z","2026-04-27T09:51:11.994Z","2026-04-27T09:51:12.404Z",{"id":445,"documentId":446,"url":447},2090,"piqwt0g8d16ko2uvcnco3fl5","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_8691_0_4cc1b74ade.jpeg",[449,450],{"id":180,"documentId":30,"nameTh":31,"nameEn":31},{"id":252,"documentId":34,"nameTh":35,"nameEn":36},{"id":452,"th":453,"en":454},11393,"Big Brother Season 10 กิจกรรม Orientation บริษัทพี่เลี้ยงและอบรมระบบ","Big Brother Season 10: Orientation Program for Mentorship Companies and System Training",{"id":456,"th":457,"en":458},11394,"กิจกรรม Orientation และอบรม Generative AI เพื่อพัฒนาศักยภาพพี่เลี้ยง พร้อม workshop ระบบ Big Brother มีผู้เข้าร่วม 75 ท่าน จาก 27 หน่วยงานพี่เลี้ยง","Orientation and training session for mentor companies in Big Brother Season 10, featuring Generative AI for Smart Mentoring and system workshop, with 75 participants and 27 mentor organizations.",{"isHighlight":10,"createdDate":460,"id":461,"documentId":462,"slug":463,"coreValue":464,"alt":465,"isActive":12,"createdAt":466,"updatedAt":467,"publishedAt":468,"coverImage":469,"tags":473,"name":481,"description":485},"2026-04-10",218,"lcf1ofp2769yc19gihfe5mwp","tech-smart-business-boi-tax-incentives-seminar","ai","พลิกโฉม SME สู่ Smart Business ด้วยมาตรการภาษี BOI","2026-04-10T07:39:52.444Z","2026-04-10T07:57:36.372Z","2026-04-10T07:57:36.745Z",{"id":470,"documentId":471,"url":472},1993,"upizivsobg4m6q44ujntgwhj","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FDSC_7261_1_f29d129fa0.jpg",[474,475,480],{"id":115,"documentId":370,"nameTh":371,"nameEn":371},{"id":476,"documentId":477,"nameTh":478,"nameEn":479},98,"dxr3et1sujkiig9oc3ku1ach","ภาษี","Tax",{"id":180,"documentId":30,"nameTh":31,"nameEn":31},{"id":482,"th":483,"en":484},10741,"ยกระดับ SME ไทยสู่ Smart Business พลิกโฉมธุรกิจด้วยเทคโนโลยี","Smart Business Evolution, Empowering Thai SMEs with Technology.",{"id":486,"th":487,"en":488},10742,"งานเสวนาให้ความรู้มาตรการ BOI ยกเว้นภาษีสูงสุด 5 ปี พร้อมแนวทางยกระดับ SME สู่ Smart Business ด้วย Automation และ Robotics","Seminar on BOI tax incentives offering up to 5-year corporate tax exemption and strategies to upgrade SMEs with AI, robotics, and automation",{"pagination":490},{"start":122,"limit":491,"total":492},10,91,{"data":494,"meta":550},[495,521,528],{"id":496,"documentId":497,"slug":498,"coreValue":266,"alt":499,"isHighlight":10,"createdDate":500,"isActive":12,"createdAt":501,"updatedAt":502,"publishedAt":503,"coverImage":504,"tags":508,"name":513,"description":517},407,"tx327exc5rayz77m2relpgpb","fac-biz-law-workshop","หอการค้าไทยจัดอบรม Biz Law เสริมความรู้ด้านกฎหมาย ภาษี Due Diligence และ Joint Venture โดยทีม Baker McKenzie เพื่อเตรียม SME และ Startup ให้พร้อมรับนักลงทุน ขยายธุรกิจ และเติบโตอย่างยั่งยืน","2026-08-07","2026-08-07T03:16:12.793Z","2026-08-07T03:39:22.305Z","2026-08-07T03:39:22.568Z",{"id":505,"documentId":506,"url":507},5029,"ulea0ha8rge5q0q9dgwl2jcm","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_85237771_25ecfd6997.jpg",[509],{"id":510,"documentId":511,"nameTh":512,"nameEn":512},108,"gwjfi303mkz1y30wdexz9rt4","Upskill Reskill",{"id":514,"th":515,"en":516},31005,"อบรม Upskill–Reskill ครั้งที่ 4 \"Biz Law\" เตรียม SME และ Startup พร้อมหาพันธมิตรและนักลงทุน","Upskill–Reskill #4 \"Biz Law\": Preparing SMEs and Startups for Strategic Partnerships and Investor Readiness",{"id":518,"th":519,"en":520},31006,"คณะกรรมการพัฒนาการศึกษา หอการค้าไทย จัดอบรม Upskill–Reskill ครั้งที่ 4 \"Biz Law\" ถ่ายทอดความรู้ด้านกฎหมาย ภาษี Joint Venture และ Due Diligence เพื่อเตรียมความพร้อม SME และ Startup ก่อนรับนักลงทุนและขยายธุรกิจ","The Thai Chamber of Commerce hosted Biz Law Upskill–Reskill #4, covering legal, tax, Joint Venture, and Due Diligence essentials to help SMEs and startups prepare for investors, partnerships, and sustainable business growth.",{"id":238,"documentId":239,"slug":240,"coreValue":8,"alt":241,"isHighlight":10,"createdDate":237,"isActive":12,"createdAt":242,"updatedAt":243,"publishedAt":244,"coverImage":522,"tags":523,"name":526,"description":527},{"id":246,"documentId":247,"url":248},[524,525],{"id":180,"documentId":30,"nameTh":31,"nameEn":31},{"id":252,"documentId":34,"nameTh":35,"nameEn":36},{"id":254,"th":255,"en":256},{"id":258,"th":259,"en":260},{"id":529,"documentId":530,"slug":531,"coreValue":266,"alt":532,"isHighlight":10,"createdDate":533,"isActive":12,"createdAt":534,"updatedAt":535,"publishedAt":536,"coverImage":537,"tags":541,"name":542,"description":546},380,"wfkjhp44vjccwbu06s3p6naf","arg-future-food-positive-lists","หอการค้าไทยร่วมขับเคลื่อน Positive Lists เชื่อมโยงวิทยาศาสตร์ งานวิจัย และภาคธุรกิจ เพื่อเร่งพัฒนาอาหารอนาคตไทย ลดต้นทุนและระยะเวลาสู่ตลาด พร้อมมุ่งสู่เป้าหมาย 500,000 ล้านบาท","2026-07-27","2026-07-27T03:31:42.564Z","2026-07-27T03:53:49.296Z","2026-07-27T03:53:49.858Z",{"id":538,"documentId":539,"url":540},4688,"sl5pamack8x0ljlmcqz0ip8a","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_36905009_24e268f0cf.jpg",[],{"id":543,"th":544,"en":545},29759,"หอการค้าไทยร่วมขับเคลื่อน “Positive Lists” ยกระดับอุตสาหกรรมอาหารอนาคตไทย สู่เป้าหมาย 500,000 ล้านบาท","The Thai Chamber of Commerce Joins Forces to Drive “Positive Lists,” Advancing Thailand’s Future Food Industry Toward the THB 500 Billion Target",{"id":547,"th":548,"en":549},29760,"ประมวลกิจกรรมงาน From Science to Shelf: Positive Lists หารือแนวทางยกระดับอุตสาหกรรมอาหารอนาคตไทย สู่เป้าหมาย 500,000 ล้านบาท พร้อมเร่งเชื่อมโยงงานวิจัยสู่การพัฒนาผลิตภัณฑ์เชิงพาณิชย์","Highlights from From Science to Shelf: Positive Lists, bringing together science, research and business to accelerate Thailand’s Future Food industry toward the THB 500 billion target.",{"pagination":551},{"start":122,"limit":161,"total":552},126]