[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"committee-activity-smed-bb8-or-academy-th":3,"$ffi_VKoDYuC32c3tS7WTvd6XDRiAVxUA0LM-lVVhvmlc":130,"$fy9eikXYpC87VGbeZUSbC-CSKmHJmzJbKxdKkLHBuj-c":392,"$fN_RaIFAsjwlhQ4ukVzjWJ_vUGCxLWokAZewczQJIUVg":511},{"data":4,"meta":129},{"id":5,"documentId":6,"slug":7,"coreValue":8,"alt":9,"isHighlight":10,"createdDate":11,"isActive":12,"createdAt":13,"updatedAt":13,"publishedAt":14,"locale":14,"name":15,"description":19,"coverImage":23,"tags":27,"detailsTH":37,"detailsEN":98,"metaTags":116},353,"vddaem78r8bhjntfzviqc8b8","smed-bb8-or-academy","sme","Big Brother 8 เยี่ยมชม OR Academy และ OASYS",false,"2024-07-31",true,"2026-07-24T04:56:49.642Z",null,{"id":16,"th":17,"en":18},29413,"Big Brother Season 8 เยี่ยมชม OR Academy และ OASYS เรียนรู้ธุรกิจ Café Amazon","Big Brother Season 8 Visits OR Academy and OASYS to Explore Café Amazon",{"id":20,"th":21,"en":22},29414,"หอการค้าไทยนำบริษัทน้อง Big Brother Season 8 เยี่ยมชม OR Academy และ OASYS เรียนรู้ธุรกิจค้าปลีก Café Amazon โรงคั่วกาแฟ ศูนย์กระจายสินค้าอัจฉริยะ และโครงการไทยเด็ด","The Thai Chamber of Commerce brings Big Brother Season 8 SMEs to OR Academy and OASYS to explore Café Amazon, coffee roasting, smart logistics, and the Thai Det Project.",{"id":24,"documentId":25,"url":26},4562,"cu69h7e9yz6v8q1siapp79q1","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F1_ee54a2a4d3.jpg",[28,33],{"id":29,"documentId":30,"nameTh":31,"nameEn":32},85,"kaazx6y9zg4w7v6zkxy65rlp","พัฒนาผู้ประกอบการ","Entrepreneurial Development",{"id":34,"documentId":35,"nameTh":36,"nameEn":36},42,"xilg0ocrikmztt246kdl57td","SMEs",[38,42],{"id":39,"editor":40,"__component":41},8023,"\u003Cp>หอการค้าไทย จัดกิจกรรมOn-site Visit ณ สถาบันพัฒนาศักยภาพผู้นำและธุรกิจ(ORA) และศูนย์ธุรกิจไลฟ์สไตล์ (OASYS) อำเภอวังน้อย จังหวัดพระนครศรีอยุธยา โดยการสนับสนุนจากพี่เลี้ยง บมจ. ปตท.น้ำมันและการค้าปลีก(OR) ภายใต้โครงการ Big Brother (Season 8) เพื่อร่วมเรียนรู้ธุรกิจค้าปลีกคาเฟ่อเมซอน และสร้างเครือข่ายธุรกิจร่วมกับบริษัทชั้นนำของประเทศ  โดยมีคณะบริษัทพี่เลี้ยงและบริษัทน้อง Big Brother Season 8  ที่เข้าร่วมกิจกรรมในครั้งนี้กว่า 80 ท่าน\u003C\u002Fp>\u003Cp>คณะบริษัทน้องได้รับเกียรติจากคุณโกสัลล์ ลิมอักษร รองประธานเจ้าหน้าที่บริหารด้านศักยภาพองค์กรต้อนรับคณะฯ หลังจากนั้นเข้าเยี่ยมชมสถาบันพัฒนาศักยภาพผู้นำและธุรกิจ (OR Academy) ได้รับการนำเสนอข้อมูลเกี่ยวกับบริษัท ปตท. น้ำมันและการค้าปลีก จำกัด (มหาชน) และบทบาทของสถาบันพัฒนาศักยภาพผู้นำและธุรกิจ (OR Academy) พร้อมกับการจำลองสาธิตของธุรกิจต่างๆ ของ OR ประกอบด้วย\u003C\u002Fp>\u003Cul>\u003Cli>ธุรกิจสถานีบริการน้ำมัน \u003C\u002Fli>\u003Cli>ธุรกิจเติมน้ำมันอากาศยาน \u003C\u002Fli>\u003Cli>ธุรกิจก๊าซปิโตรเลียมเหลว (LPG) \u003C\u002Fli>\u003Cli>ห้องน้ำเสนอด้านความยั่งยืนของ OR  นำเสนอ “โครงการไทยเด็ด”ในการสนับสนุนช่องทางการขายให้กับสินค้าชุมชน เพื่อช่วยให้วิสาหกิจชุมชนและผู้ประกอบการท้องถิ่น ได้มีโอกาสใน การนำสินค้าถึงมือผู้บริโภคทั่วประเทศได้อย่างรวดเร็ว โดยนำจุดแข็งการจัดจำหน่ายในปั้มน้ำมันที่ครอบคลุมทั่วประเทศ มาเป็นช่องทางการจำหน่ายให้กับผลิตภัณฑ์ชุมชน ที่ผ่านการคัดสรรแล้วว่าเป็น “สินค้าดีสินค้าเด็ด” \u003C\u002Fli>\u003C\u002Ful>\u003Cp>ตลอดการเยี่ยมชมได้แลกเปลี่ยนประสบการณ์และแชร์ข้อมูลเนื้อหาต่างๆครบทุกประเด็น\u003Cbr>นอกจากนี้ คณะบริษัทน้อง Big Brother Season 8 On-site Tour ยังศูนย์ธุรกิจไลฟ์สไตล์ (OASYS) เข้าเยี่ยมชมในส่วนต่างๆ ประกอบด้วย \u003C\u002Fp>\u003Cul>\u003Cli>โรงคั่วเมล็ดกาแฟ สัมผัสโรงคั่วเมล็ดกาแฟคาเฟ่อเมซอนที่มีกำลังการผลิตมากที่สุดในประเทศไทย \u003C\u002Fli>\u003Cli>เยี่ยมชมศูนย์กระจายสินค้าอัจฉริยะที่สามารถเก็บสินค้าได้มากถึง 1.5 ล้านกล่อง \u003C\u002Fli>\u003Cli>เยี่ยมชมโรงผลิตผงผสมและโรงผลิตเบเกอรี่แบบครบวงจรด้วยกำลังการผลิตสูงสุด \u003Cbr>ถือเป็นความสำเร็จของคาเฟ่อเมซอน และเบื้องหลังที่น่าภาคภูมิใจของเมล็ดกาแฟทุกแก้วที่เสิร์ฟใน Café Amazon\u003C\u002Fli>\u003C\u002Ful>\u003Cp>กิจกรรมครั้งนี้สร้างความประทับใจเป็นอย่างมากให้กับบริษัทน้อง เพราะถือเป็นการเปิดบ้านแบบเต็มรูปแบบของบริษัท ปตท. น้ำมันและการค้าปลีก จำกัด (มหาชน) เป็นประโยชน์กับ SMEs สามารถนำแนวคิดและหลักการทำงานไปประยุกต์ใช้ในธุรกิจของตนต่อไป\u003C\u002Fp>","shared.editor",{"id":43,"images":44,"__component":97},1751,[45,47,52,57,62,67,72,77,82,87,92],{"id":24,"documentId":25,"url":26,"alternativeText":46},"Diverse group poses before a modern building featuring a prominent 'OR' logo.",{"id":48,"documentId":49,"url":50,"alternativeText":51},4555,"om9t4gyulsvg669cxlidho2k","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F2_2699888f21.jpg","Attendees at a conference watch a presenter on a large screen displaying a diagram.",{"id":53,"documentId":54,"url":55,"alternativeText":56},4560,"edrvf4k53xpxr5oau80fq3ee","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F3_4c3cc48d99.jpg","Group of diverse professionals attentively listening at a conference session indoors.",{"id":58,"documentId":59,"url":60,"alternativeText":61},4556,"doolxcxvo5cfwcbse7wi9w22","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F4_8c390ddef1.jpg","Man with grey hair and black blazer speaks into a microphone at a presentation.",{"id":63,"documentId":64,"url":65,"alternativeText":66},4558,"oezkms728ll5icqvblwrigro","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F5_25294491bf.jpg","People gather at a registration table next to a large digital display for an event.",{"id":68,"documentId":69,"url":70,"alternativeText":71},4561,"lgk7vype0o65n9pgqx6usvkm","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F6_f9165f1afa.jpg","A diverse group of professionals poses outside the modern OR Academy building entrance.",{"id":73,"documentId":74,"url":75,"alternativeText":76},4553,"yirl5h3kslv4hqv7ayppqhbu","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F7_7561cb833d.jpg","People disembarking from a shuttle bus and golf cart at an industrial site.",{"id":78,"documentId":79,"url":80,"alternativeText":81},4559,"uwn0bsgkq5883st39u7xso45","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F8_fd3f937987.jpg","A group of smiling attendees rides an open-sided vehicle, holding blue cloud-shaped signs.",{"id":83,"documentId":84,"url":85,"alternativeText":86},4554,"timl1yoe1h9d1iriv6tqbtpq","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F9_e5166d6ef8.jpg","Group of people observing a large white airplane model with engine and interactive displays.",{"id":88,"documentId":89,"url":90,"alternativeText":91},4563,"oolp5rsyi4o005sxpquxn94b","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F10_a9d4decf1e.jpg","A group poses in a large warehouse with tall shelves stocked with various items.",{"id":93,"documentId":94,"url":95,"alternativeText":96},4557,"l9abtezx9d2wz50bsd606wu8","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F11_9381b7c855.jpg","A large group of visitors poses for a photo inside a dry mix factory.","shared.slider",[99,102],{"id":100,"editor":101,"__component":41},8024,"\u003Cp>The Thai Chamber of Commerce (TCC), with support from mentor organization \u003Cstrong>PTT Oil and Retail Business Public Company Limited (OR)\u003C\u002Fstrong>, organized an on-site visit to \u003Cstrong>OR Academy\u003C\u002Fstrong> and the \u003Cstrong>OASYS Lifestyle Business Center\u003C\u002Fstrong> in Wang Noi District, Phra Nakhon Si Ayutthaya Province.\u003C\u002Fp>\u003Cp>Held under the \u003Cstrong>Big Brother Season 8\u003C\u002Fstrong> program, the activity enabled more than 80 representatives from mentor and mentee companies to explore OR’s energy, retail, lifestyle, sustainability, and Café Amazon business operations while strengthening connections with one of Thailand’s leading corporations.\u003C\u002Fp>\u003Ch2>Welcome from OR’s Leadership\u003C\u002Fh2>\u003Cp>The delegation was welcomed by \u003Cstrong>Mr. Kosan Limaksorn\u003C\u002Fstrong>, Senior Executive Vice President, Corporate Capability at OR.\u003C\u002Fp>\u003Cp>Participants then visited \u003Cstrong>OR Academy\u003C\u002Fstrong>, where they learned about the company’s business portfolio and the academy’s role in developing leadership, organizational capabilities, business knowledge, and sustainable growth across OR and its network of business partners.\u003C\u002Fp>\u003Cp>The visit also featured simulations and presentations covering OR’s principal business operations, including:\u003C\u002Fp>\u003Cul>\u003Cli>PTT Station service-station operations\u003C\u002Fli>\u003Cli>Aviation fuel services\u003C\u002Fli>\u003Cli>Liquefied petroleum gas, or LPG, operations\u003C\u002Fli>\u003Cli>Leadership and business capability development\u003C\u002Fli>\u003Cli>Sustainability and community-development initiatives\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The learning experience gave participating SMEs a broader understanding of how a large organization manages multiple business units while maintaining common operational standards, organizational values, and strategic direction.\u003C\u002Fp>\u003Ch2>OR Academy: Developing People and Business Capabilities\u003C\u002Fh2>\u003Cp>OR Academy serves as a platform for strengthening the knowledge and capabilities of employees, business partners, and stakeholders across OR’s ecosystem.\u003C\u002Fp>\u003Cp>The visit demonstrated that sustainable organizational growth depends not only on investment, products, or technology, but also on developing people who understand the company’s strategy and can translate that strategy into consistent customer experiences.\u003C\u002Fp>\u003Cp>For SMEs, capability development can begin with practical actions such as:\u003C\u002Fp>\u003Cul>\u003Cli>Identifying the knowledge required for each role\u003C\u002Fli>\u003Cli>Creating clear operating procedures\u003C\u002Fli>\u003Cli>Sharing knowledge across teams\u003C\u002Fli>\u003Cli>Developing leadership capabilities\u003C\u002Fli>\u003Cli>Encouraging continuous learning\u003C\u002Fli>\u003Cli>Building a culture aligned with the organization’s purpose\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Investing in people helps businesses improve service quality, strengthen operational consistency, and prepare employees to respond to future changes.\u003C\u002Fp>\u003Ch2>The Thai Det Project: Creating Market Opportunities for Community Products\u003C\u002Fh2>\u003Cp>Participants also learned about OR’s sustainability initiatives, including the \u003Cstrong>Thai Det Project\u003C\u002Fstrong>, which supports market access for carefully selected products from local enterprises, farmers, and community businesses.\u003C\u002Fp>\u003Cp>The project uses the nationwide network of PTT Stations and related OR channels to help community products reach consumers more quickly and efficiently.\u003C\u002Fp>\u003Cp>By connecting local producers with established distribution channels, the initiative creates opportunities to:\u003C\u002Fp>\u003Cul>\u003Cli>Increase the visibility of community products\u003C\u002Fli>\u003Cli>Expand customer access\u003C\u002Fli>\u003Cli>Generate local income\u003C\u002Fli>\u003Cli>Strengthen community enterprises\u003C\u002Fli>\u003Cli>Add value to local resources and knowledge\u003C\u002Fli>\u003Cli>Build confidence among small entrepreneurs\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The project reflects an inclusive business approach in which corporate distribution capabilities can support smaller businesses and contribute to sustainable local economic development.\u003C\u002Fp>\u003Ch2>Learning through Business Experience Exchange\u003C\u002Fh2>\u003Cp>Throughout the OR Academy visit, participating entrepreneurs exchanged experiences, raised questions, and discussed business practices directly with OR representatives.\u003C\u002Fp>\u003Cp>This interaction enabled SMEs to consider how the principles applied by a major corporation could be adapted to businesses of different sizes.\u003C\u002Fp>\u003Cp>Although SMEs may not possess the same level of resources as large organizations, they can still apply similar principles in areas such as:\u003C\u002Fp>\u003Cul>\u003Cli>Operational discipline\u003C\u002Fli>\u003Cli>Employee development\u003C\u002Fli>\u003Cli>Customer understanding\u003C\u002Fli>\u003Cli>Quality management\u003C\u002Fli>\u003Cli>Sustainability\u003C\u002Fli>\u003Cli>Partnership development\u003C\u002Fli>\u003Cli>Distribution planning\u003C\u002Fli>\u003Cli>Continuous improvement\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The essential objective is to adapt these principles appropriately to the size, capabilities, and priorities of each business.\u003C\u002Fp>\u003Ch2>On-site Tour of the OASYS Lifestyle Business Center\u003C\u002Fh2>\u003Cp>The Big Brother Season 8 delegation continued to the \u003Cstrong>OASYS Lifestyle Business Center\u003C\u002Fstrong>, a major facility supporting the Café Amazon ecosystem.\u003C\u002Fp>\u003Cp>OASYS represents the integration of OR, Café Amazon, and supporting business systems. It serves as a center for coffee knowledge, production, logistics, product development, and operational support for the Café Amazon network.\u003C\u002Fp>\u003Cp>Participants visited several important facilities, including:\u003C\u002Fp>\u003Cul>\u003Cli>The Café Amazon coffee-roasting plant\u003C\u002Fli>\u003Cli>The smart distribution center\u003C\u002Fli>\u003Cli>The powdered-ingredient production facility\u003C\u002Fli>\u003Cli>The integrated bakery production facility\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The tour demonstrated how product quality, production capacity, logistics, technology, and supply-chain management work together behind every beverage and product served through Café Amazon outlets.\u003C\u002Fp>\u003Ch2>Café Amazon Coffee-Roasting Operations\u003C\u002Fh2>\u003Cp>Participants visited Café Amazon’s large-scale coffee-roasting facility, which was developed to support the growing demand of the Café Amazon network.\u003C\u002Fp>\u003Cp>The facility demonstrated the importance of managing coffee quality throughout the production process, including:\u003C\u002Fp>\u003Cul>\u003Cli>Raw coffee-bean selection\u003C\u002Fli>\u003Cli>Storage and quality inspection\u003C\u002Fli>\u003Cli>Roasting\u003C\u002Fli>\u003Cli>Blending\u003C\u002Fli>\u003Cli>Packaging\u003C\u002Fli>\u003Cli>Production planning\u003C\u002Fli>\u003Cli>Distribution to stores\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Consistent roasting and blending are essential for maintaining a recognizable flavor profile across a large retail network.\u003C\u002Fp>\u003Cp>For SMEs, this illustrates the importance of establishing product standards that can be repeated reliably as the business expands.\u003C\u002Fp>\u003Cp>A successful product should not depend solely on the skills of one individual. Businesses should document their formulas, processes, quality criteria, and inspection methods so that customers receive a consistent experience.\u003C\u002Fp>\u003Ch2>Smart Distribution Center\u003C\u002Fh2>\u003Cp>The delegation also visited OR’s smart distribution center, which was presented as having the capacity to store as many as \u003Cstrong>1.5 million boxes\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>The facility uses systematic warehouse and logistics management to support the distribution of ingredients, products, and operational materials across the business network.\u003C\u002Fp>\u003Cp>Efficient distribution-center management involves:\u003C\u002Fp>\u003Cul>\u003Cli>Accurate inventory information\u003C\u002Fli>\u003Cli>Appropriate storage conditions\u003C\u002Fli>\u003Cli>Order-processing systems\u003C\u002Fli>\u003Cli>Warehouse planning\u003C\u002Fli>\u003Cli>Product traceability\u003C\u002Fli>\u003Cli>Transportation coordination\u003C\u002Fli>\u003Cli>Timely delivery\u003C\u002Fli>\u003Cli>Inventory-loss reduction\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For expanding SMEs, logistics systems become increasingly important as order volumes, customer locations, and distribution channels grow.\u003C\u002Fp>\u003Cp>Businesses should ensure that inventory and delivery processes develop alongside sales. Rapid growth without appropriate logistics management can result in stock shortages, excessive inventory, delayed deliveries, and higher operating costs.\u003C\u002Fp>\u003Ch2>Powdered-Ingredient Production\u003C\u002Fh2>\u003Cp>Participants visited the facility responsible for producing powdered beverage mixes and other ingredients used within the Café Amazon business system.\u003C\u002Fp>\u003Cp>Centralized ingredient production can help an organization control:\u003C\u002Fp>\u003Cul>\u003Cli>Product formulations\u003C\u002Fli>\u003Cli>Ingredient quality\u003C\u002Fli>\u003Cli>Flavor consistency\u003C\u002Fli>\u003Cli>Production efficiency\u003C\u002Fli>\u003Cli>Food-safety standards\u003C\u002Fli>\u003Cli>Cost management\u003C\u002Fli>\u003Cli>Store-level preparation\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For SMEs operating multiple branches or supplying products through different channels, standardized ingredients can reduce variation and help ensure that customers receive a consistent product.\u003C\u002Fp>\u003Ch2>Integrated Bakery Production\u003C\u002Fh2>\u003Cp>The tour also included an integrated bakery production facility developed to support Café Amazon’s food and bakery offerings.\u003C\u002Fp>\u003Cp>The facility demonstrated how production planning, quality management, food safety, packaging, cold-chain considerations, and distribution must be coordinated to deliver products across a large retail network.\u003C\u002Fp>\u003Cp>Entrepreneurs learned that expanding into food production requires careful consideration of:\u003C\u002Fp>\u003Cul>\u003Cli>Product shelf life\u003C\u002Fli>\u003Cli>Storage temperatures\u003C\u002Fli>\u003Cli>Production capacity\u003C\u002Fli>\u003Cli>Food-safety controls\u003C\u002Fli>\u003Cli>Packaging suitability\u003C\u002Fli>\u003Cli>Demand forecasting\u003C\u002Fli>\u003Cli>Waste reduction\u003C\u002Fli>\u003Cli>Delivery schedules\u003C\u002Fli>\u003C\u002Ful>\u003Cp>A strong production system enables businesses to grow while maintaining quality and controlling costs.\u003C\u002Fp>\u003Ch2>The Business Ecosystem behind Café Amazon\u003C\u002Fh2>\u003Cp>The visit highlighted that Café Amazon’s success is supported by more than its customer-facing stores.\u003C\u002Fp>\u003Cp>Behind every cup of coffee is an interconnected ecosystem encompassing agricultural sourcing, roasting, product development, ingredient production, warehousing, logistics, employee training, technology, quality management, and customer service.\u003C\u002Fp>\u003Cp>This integrated system helps Café Amazon maintain consistency and support a large network of outlets.\u003C\u002Fp>\u003Cp>For SMEs, the key lesson is that a strong brand must be supported by strong operational foundations.\u003C\u002Fp>\u003Cp>Marketing may attract customers, but systems, people, product quality, and reliable delivery determine whether the business can retain those customers and grow sustainably.\u003C\u002Fp>\u003Ch2>Practical Lessons for Thai SMEs\u003C\u002Fh2>\u003Cp>The full-scale visit to OR Academy and OASYS provided participating Big Brother Season 8 companies with practical insights that could be adapted to their own businesses.\u003C\u002Fp>\u003Cp>Key lessons included:\u003C\u002Fp>\u003Cul>\u003Cli>Develop people alongside business growth\u003C\u002Fli>\u003Cli>Establish clear and repeatable operating standards\u003C\u002Fli>\u003Cli>Use technology to improve accuracy and efficiency\u003C\u002Fli>\u003Cli>Build logistics systems that support expansion\u003C\u002Fli>\u003Cli>Maintain consistent product and service quality\u003C\u002Fli>\u003Cli>Connect sustainability with business strategy\u003C\u002Fli>\u003Cli>Create partnerships that generate shared value\u003C\u002Fli>\u003Cli>Strengthen the entire value chain, not only the final product\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The activity also demonstrated how leading corporations can use their resources, knowledge, and distribution networks to create opportunities for SMEs and community enterprises.\u003C\u002Fp>\u003Ch2>Strengthening SME Networks and Sustainable Competitiveness\u003C\u002Fh2>\u003Cp>The visit created a valuable platform for participating companies to exchange knowledge, establish business relationships, and explore potential collaboration.\u003C\u002Fp>\u003Cp>Through the Big Brother Season 8 program, The Thai Chamber of Commerce (TCC) continues to connect Thai SMEs with leading mentor organizations and real-world business practices.\u003C\u002Fp>\u003Cp>The collaboration with OR provided entrepreneurs with a deeper understanding of leadership development, retail management, production systems, smart logistics, sustainability, and the operational ecosystem supporting Café Amazon.\u003C\u002Fp>\u003Cp>These insights can help SMEs strengthen their internal foundations, improve business efficiency, and prepare for sustainable long-term growth.\u003C\u002Fp>",{"id":103,"images":104,"__component":97},1752,[105,106,107,108,109,110,111,112,113,114,115],{"id":24,"documentId":25,"url":26,"alternativeText":46},{"id":48,"documentId":49,"url":50,"alternativeText":51},{"id":53,"documentId":54,"url":55,"alternativeText":56},{"id":58,"documentId":59,"url":60,"alternativeText":61},{"id":63,"documentId":64,"url":65,"alternativeText":66},{"id":68,"documentId":69,"url":70,"alternativeText":71},{"id":73,"documentId":74,"url":75,"alternativeText":76},{"id":78,"documentId":79,"url":80,"alternativeText":81},{"id":83,"documentId":84,"url":85,"alternativeText":86},{"id":88,"documentId":89,"url":90,"alternativeText":91},{"id":93,"documentId":94,"url":95,"alternativeText":96},{"id":117,"metaTitle":118,"metaDescription":121,"metaImage":125},4358,{"id":119,"th":9,"en":120},29411,"Big Brother 8 Visits OR Academy and OASYS",{"id":122,"th":123,"en":124},29412,"เปิดเบื้องหลัง Café Amazon ผ่าน OR Academy และ OASYS เรียนรู้โรงคั่วกาแฟ ศูนย์กระจายสินค้าอัจฉริยะ การผลิตเบเกอรี่ และแนวทางสร้างโอกาสให้ SMEs และสินค้าชุมชน","Explore Café Amazon’s ecosystem at OR Academy and OASYS, covering coffee roasting, smart distribution, bakery production, and opportunities for SMEs and community products.",{"id":126,"th":127,"en":128},4933,{"id":24,"documentId":25,"url":26,"alternativeText":46},{"id":24,"documentId":25,"url":26,"alternativeText":46},{},{"data":131,"meta":387},[132,158,182,206,229,252,279,305,333,357],{"isHighlight":10,"createdDate":133,"id":134,"documentId":135,"slug":136,"coreValue":8,"alt":137,"isActive":12,"createdAt":138,"updatedAt":139,"publishedAt":140,"coverImage":141,"tags":145,"name":150,"description":154},"2026-07-31",405,"zszfitvpe1r38yleku4kfwzy","smed-tcc-onsite-visit-seavalue","TCC On-site Visit โดยหอการค้าไทย นำสมาชิกและผู้ประกอบการ SMEs ศึกษาโมเดลธุรกิจส่งออกของ Sea Value Group เรียนรู้มาตรฐานการผลิต นวัตกรรม และแนวทางสร้างการเติบโตอย่างยั่งยืน","2026-07-31T09:55:47.133Z","2026-07-31T10:09:19.618Z","2026-07-31T10:09:19.894Z",{"id":142,"documentId":143,"url":144},4856,"wtp6qmfm1kfb95i6puwvzcyz","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_6758505_0_11_11zon_9bfc7a1757.jpg",[146,148],{"id":147,"documentId":35,"nameTh":36,"nameEn":36},43,{"id":149,"documentId":30,"nameTh":31,"nameEn":32},86,{"id":151,"th":152,"en":153},30188,"TCC On-site Visit พาสมาชิกหอการค้าไทยศึกษาดูงาน Sea Value Group เรียนรู้กลยุทธ์ธุรกิจส่งออกและอุตสาหกรรมอาหารสัตว์เลี้ยงสู่ตลาดโลก","TCC On-site Visit Explores Sea Value Group’s Global Export Strategy and Pet Food Industry Success",{"id":155,"th":156,"en":157},30189,"โครงการ TCC On-site Visit นำสมาชิกหอการค้าไทยและผู้ประกอบการ SMEs ศึกษาดูงาน Sea Value Group เรียนรู้กลยุทธ์ธุรกิจส่งออก มาตรฐานสากล นวัตกรรม และการต่อยอดสู่ธุรกิจ Pet Food เพื่อยกระดับขีดความสามารถการแข่งขันของ SMEs ไทย","The Thai Chamber of Commerce led SME members on a TCC On-site Visit to Sea Value Group, offering insights into global export strategies, international manufacturing standards, and sustainable growth through innovation in the pet food industry.",{"isHighlight":10,"createdDate":159,"id":160,"documentId":161,"slug":162,"coreValue":163,"alt":164,"isActive":12,"createdAt":165,"updatedAt":166,"publishedAt":167,"coverImage":168,"tags":172,"name":174,"description":178},"2026-06-25",252,"y7uixi5ft2ukxjxrmclav3f9","smed-tcc-onsite-visit-wha-group","none","หอการค้าไทยนำสมาชิกศึกษาดูงาน WHA Group เรียนรู้การสร้าง Business Ecosystem การประยุกต์ใช้ AI และ Digital Transformation พร้อมแนวทาง ESG และ Net Zero เพื่อการเติบโตอย่างยั่งยืน","2026-06-25T10:04:31.807Z","2026-06-25T10:21:44.965Z","2026-06-25T10:21:45.609Z",{"id":169,"documentId":170,"url":171},2811,"lzyerjf62vfr7mackrrg0rp5","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3102_JPG_0_550c422978.jpg",[173],{"id":147,"documentId":35,"nameTh":36,"nameEn":36},{"id":175,"th":176,"en":177},15177,"หอการค้าไทยพา SMEs ศึกษาดูงาน WHA Group เรียนรู้ Digital Transformation, AI และ Sustainability เพื่อยกระดับธุรกิจสู่อนาคต","TCC Brings SMEs to WHA Group to Learn Digital Transformation, AI, and Sustainability Strategies for Enhancing Business Competitiveness ",{"id":179,"th":180,"en":181},15178,"TCC On-site Visit โดยหอการค้าไทย นำผู้ประกอบการ SMEs ศึกษาดูงาน WHA Group เรียนรู้แนวคิด Business Ecosystem, Digital Transformation, AI, ESG และ Sustainability เพื่อยกระดับขีดความสามารถการแข่งขันของธุรกิจไทย","The Thai Chamber of Commerce organized a TCC On-site Visit to WHA Group, enabling SME entrepreneurs to explore Digital Transformation, Artificial Intelligence (AI), Sustainability, ESG practices, carbon management, and Business Ecosystem strategies that drive competitiveness and sustainable growth in the new economy.",{"isHighlight":10,"createdDate":183,"id":184,"documentId":185,"slug":186,"coreValue":8,"alt":187,"isActive":12,"createdAt":188,"updatedAt":189,"publishedAt":190,"coverImage":191,"tags":195,"name":198,"description":202},"2026-06-24",248,"gnuwxb8nrtuf6x0ehenf322b","smed-big-brother-financial-class","หอการค้าไทยจัด Financial Class ภายใต้โครงการ Big Brother ถ่ายทอดความรู้ด้านสินเชื่อ การส่งออก FX Risk เศรษฐกิจโลก และการป้องกันภัยการเงิน เพื่อยกระดับความพร้อม SME ไทยสู่การเติบโตอย่างยั่งยืน","2026-06-24T10:23:34.006Z","2026-06-24T10:43:06.934Z","2026-06-24T10:43:07.324Z",{"id":192,"documentId":193,"url":194},2790,"h2liq2z0st0q19u6szufmlmx","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3827_0_10_11zon_6e7e2680e4.jpg",[196,197],{"id":149,"documentId":30,"nameTh":31,"nameEn":32},{"id":147,"documentId":35,"nameTh":36,"nameEn":36},{"id":199,"th":200,"en":201},15154,"Financial Class ครั้งที่ 3 เสริมศักยภาพ SME ด้านสินเชื่อ ส่งออก FX และการรับมือความเสี่ยงโลก","Financial Class 3 Strengthens SME Capabilities in Business Loans, Export Readiness, FX Risk Management, and Global Trends",{"id":203,"th":204,"en":205},15155,"หอการค้าไทยจัด Financial Class ครั้งที่ 3 ภายใต้โครงการ Big Brother เสริมความรู้ SME ด้านสินเชื่อ การส่งออก FX เศรษฐกิจโลก และการป้องกันภัยการเงิน","The Thai Chamber of Commerce organized the 3rd Financial Class under the Big Brother Program to strengthen SME knowledge in business loans, export readiness, FX risk management, global trends, and financial fraud prevention.",{"isHighlight":10,"createdDate":207,"id":208,"documentId":209,"slug":210,"coreValue":8,"alt":211,"isActive":12,"createdAt":212,"updatedAt":212,"publishedAt":213,"coverImage":214,"tags":218,"name":221,"description":225},"2026-06-14",368,"gjas997e1eakchj2e094bw2i","smed-bb8-financial-class","Big Brother 8 เสริมความรู้การเงิน PDPA และส่งออก","2026-07-24T09:32:31.258Z","2026-07-24T09:32:31.635Z",{"id":215,"documentId":216,"url":217},4637,"jl8yegalzp3a2n7c24wcfu8x","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F1_01910c80bf.jpg",[219,220],{"id":149,"documentId":30,"nameTh":31,"nameEn":32},{"id":147,"documentId":35,"nameTh":36,"nameEn":36},{"id":222,"th":223,"en":224},29700,"Big Brother Season 8 จัด Financial Class ครั้งที่ 3 เสริมแกร่งการเงิน SMEs","Big Brother Season 8 Holds Third Financial Class for SMEs",{"id":226,"th":227,"en":228},29701,"Financial Class ครั้งที่ 3 ถ่ายทอดมาตรการช่วยเหลือ SMEs, PDPA, การใช้งบการเงิน และการวางแผนส่งออก โดย SME D Bank, KBank, EXIM Thailand และเมืองไทยประกันภัย","The third Financial Class covers SME support, PDPA, financial statements, and export planning with SME D Bank, KBank, EXIM Thailand, and Muang Thai Insurance.",{"isHighlight":10,"createdDate":230,"id":231,"documentId":232,"slug":233,"coreValue":8,"alt":234,"isActive":12,"createdAt":235,"updatedAt":236,"publishedAt":237,"coverImage":238,"tags":242,"name":244,"description":248},"2026-06-12",241,"fsjp7f7vcvee9cm5nz40da0o","smed-tcc-onsite-visit-wha","สมาชิกหอการค้าไทยและ SMEs เยี่ยมชม WHA Group เรียนรู้การสร้าง Business Ecosystem การใช้ AI และ Digital Transformation พร้อมแนวทาง ESG และ Net Zero เพื่อเพิ่มขีดความสามารถทางการแข่งขันอย่างยั่งยืน","2026-06-12T09:31:30.517Z","2026-06-12T09:47:19.737Z","2026-06-12T09:47:20.049Z",{"id":239,"documentId":240,"url":241},2646,"eup5me8cqkweqs1xbz6tulpw","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3102_JPG_0_17_11zon_9011b7587a.jpg",[243],{"id":149,"documentId":30,"nameTh":31,"nameEn":32},{"id":245,"th":246,"en":247},14352,"TCC On-site Visit พาสมาชิกหอการค้าไทยเยี่ยมชม WHA Group เรียนรู้ Digital Transformation, AI และแนวทางธุรกิจยั่งยืนเพื่อยกระดับศักยภาพ SMEs ไทย","TCC On-site Visit Brings Thai Entrepreneurs to WHA Group to Explore Digital Transformation, AI, and Sustainable Business Strategies",{"id":249,"th":250,"en":251},14353,"SMEs และสมาชิกหอการค้าไทยร่วมศึกษาดูงาน WHA Group ผ่านกิจกรรม TCC On-site Visit เรียนรู้การสร้าง Business Ecosystem การประยุกต์ใช้ AI และ Digital Transformation รวมถึงแนวทาง ESG และ Net Zero เพื่อเพิ่มขีดความสามารถในการแข่งขันของธุรกิจไทย\n\n","Through the TCC On-site Visit program, members of The Thai Chamber of Commerce (TCC) and SME entrepreneurs explored WHA Group’s best practices in business ecosystem development, AI, digital transformation, ESG, and Net Zero initiatives, gaining practical insights to enhance business competitiveness and drive sustainable growth.",{"isHighlight":10,"createdDate":253,"id":254,"documentId":255,"slug":256,"coreValue":163,"alt":257,"isActive":12,"createdAt":258,"updatedAt":259,"publishedAt":260,"coverImage":261,"tags":265,"name":271,"description":275},"2026-05-25",236,"lxtrb2sifnmnu9ahv49uovzd","fac-smart-sustainable-industry","สัมมนา Smart & Sustainable Industry โดยหอการค้าไทย BOI และ สวทช. ส่งเสริม AI Automation และ Industry 4.0 เพื่อยกระดับอุตสาหกรรมไทยสู่ความยั่งยืนและการแข่งขันระดับโลก","2026-05-25T04:08:29.707Z","2026-05-25T04:48:57.619Z","2026-05-25T04:48:57.888Z",{"id":262,"documentId":263,"url":264},2471,"x86gv13bj1rnksfretnqq9my","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FTCC_4539_994b8bfd5f.JPG",[266,270],{"id":267,"documentId":268,"nameTh":269,"nameEn":269},33,"o4wct5m1edjfj9jobjze9lak","AI",{"id":147,"documentId":35,"nameTh":36,"nameEn":36},{"id":272,"th":273,"en":274},13206,"สัมมนา Smart & Sustainable Industry ยกระดับอุตสาหกรรมไทยด้วย AI และ Automation","Smart & Sustainable Industry Seminar Drives Thailand’s AI and Automation Transformation",{"id":276,"th":277,"en":278},13207,"หอการค้าไทยร่วม BOI และ สวทช. จัดสัมมนา Smart & Sustainable Industry ผลักดันภาคอุตสาหกรรมไทยสู่ Industry 4.0 ผ่าน AI ระบบอัตโนมัติ และเทคโนโลยีดิจิทัล เพื่อเพิ่มขีดความสามารถการแข่งขัน","The Thai Chamber of Commerce, BOI, and NSTDA organized the Smart & Sustainable Industry seminar to promote AI, automation, robotics, and Industry 4.0 technologies for enhancing Thailand’s industrial competitiveness.",{"isHighlight":10,"createdDate":253,"id":280,"documentId":281,"slug":282,"coreValue":163,"alt":283,"isActive":12,"createdAt":284,"updatedAt":285,"publishedAt":286,"coverImage":287,"tags":291,"name":297,"description":301},239,"ex18rs2bn86htnf5v406mfi1","smed-sme-financial-class-big-brother10","หอการค้าไทยร่วมกับ บสย. จัดกิจกรรมพัฒนา SMEs ไทย เสริมความรู้ด้านสินเชื่อ งบการเงิน และการเข้าถึงแหล่งทุน เพื่อเพิ่มขีดความสามารถการแข่งขันธุรกิจไทยอย่างยั่งยืน","2026-05-25T14:03:46.591Z","2026-05-25T14:16:39.652Z","2026-05-25T14:16:40.126Z",{"id":288,"documentId":289,"url":290},2495,"c5z88ycctzyr1gb30qainusr","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_1386_0_11zon_2950345a7c.jpg",[292,296],{"id":293,"documentId":294,"nameTh":31,"nameEn":295},175,"rahjs0dv5qfld50my100p98t","Entrepreneur development",{"id":147,"documentId":35,"nameTh":36,"nameEn":36},{"id":298,"th":299,"en":300},13218,"หอการค้าไทย ผนึก บสย. เสริมแกร่ง SMEs เปิด Financial Class เจาะลึก “งบการเงินแบบไหน กู้ไม่ผ่าน” พร้อมเผยเทคนิคพิชิตสินเชื่อธุรกิจ","The Thai Chamber of Commerce Joins Forces with TCG to Strengthen SMEs through Financial Class, Unpacking “What Financial Statements Lead to Loan Rejection” while Revealing Strategies to Secure Business Financing",{"id":302,"th":303,"en":304},13219,"หอการค้าไทย ร่วมกับ บสย. จัด 2 กิจกรรมด้านการเงินสำหรับ SMEs ไทย ทั้ง Big Brother Season 10 และ Financial Class เจาะลึกเทคนิคขอสินเชื่อธุรกิจ พร้อมแนวทางจัดทำงบการเงินเพื่อเพิ่มโอกาสเข้าถึงแหล่งทุน","The Thai Chamber of Commerce and TCG organized Big Brother Season 10 and Financial Class to strengthen Thai SMEs’ access to business financing and financial management.",{"isHighlight":10,"createdDate":306,"id":307,"documentId":308,"slug":309,"coreValue":8,"alt":310,"isActive":12,"createdAt":311,"updatedAt":312,"publishedAt":313,"coverImage":314,"tags":318,"name":325,"description":329},"2026-05-12",234,"ha6ogwimaji3vt41qbbg7m1z","smed-bb-business-academy-sme-scale-up","BB Business Academy & Meeting with CEO แชร์แนวคิด Sustainable Growth, Internal Audit และ SME Scale Up Blueprint จากผู้บริหารสิงห์ เอสเตท และวราฟู้ด เพื่อเสริมศักยภาพ SME ไทยสู่ตลาดโลก","2026-05-12T08:18:03.402Z","2026-05-12T09:17:48.232Z","2026-05-12T09:17:48.821Z",{"id":315,"documentId":316,"url":317},2270,"wzwgh6pyoxlzigz9adatz8or","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F958566_0_1_52b69c3ec0.jpg",[319,320],{"id":147,"documentId":35,"nameTh":36,"nameEn":36},{"id":321,"documentId":322,"nameTh":323,"nameEn":324},84,"rbsv5aoho22z0bjz1fgf04d3","ธุรกิจ","Business",{"id":326,"th":327,"en":328},11997,"\"บุญรอดฯ” เปิดมุมคิดขับเคลื่อน SME ไทยสู่ความยั่งยืน ผ่านเวที BB Business Academy & Meeting with CEO","Boon Rawd Inspires Thai SMEs Toward Sustainable Growth at BB Business Academy & Meeting with CEO ",{"id":330,"th":331,"en":332},11998,"BB Business Academy & Meeting with CEO โดยพี่เลี้ยงบุญรอดฯ ถ่ายทอดแนวคิดการสร้างธุรกิจยั่งยืน การวางระบบ Internal Audit และสูตร Scale Up SME ไทยสู่เวทีโลก ผ่านประสบการณ์จริงจากผู้บริหารสิงห์ เอสเตท และวราฟู้ด","BB Business Academy & Meeting with CEO, under the Boon Rawd Mentorship Program, shared insights on sustainable business growth, audit systems, and taking Thai SMEs global through experiences from executives of Singha Estate and Vara Food & Drink.",{"isHighlight":10,"createdDate":334,"id":335,"documentId":336,"slug":337,"coreValue":8,"alt":338,"isActive":12,"createdAt":339,"updatedAt":340,"publishedAt":341,"coverImage":342,"tags":346,"name":349,"description":353},"2026-04-28",220,"dh91cw89gmia6c9o4zz8tvso","committee-activity","กิจกรรม Orientation และอบรม Generative AI 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target.",{"pagination":569},{"start":389,"limit":439,"total":570},126]