[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"committee-activity-smed-abi2-packaging-th":3,"$fN_RaIFAsjwlhQ4ukVzjWJ_vUGCxLWokAZewczQJIUVg":100,"$faW4oMvK-UPkRmT0oDboMA0vHJ7NSEr-4foETEVisddE":182,"$fy9eikXYpC87VGbeZUSbC-CSKmHJmzJbKxdKkLHBuj-c":423},{"data":4,"meta":99},{"id":5,"documentId":6,"slug":7,"coreValue":8,"alt":9,"isHighlight":10,"createdDate":11,"isActive":12,"createdAt":13,"updatedAt":13,"publishedAt":14,"locale":14,"name":15,"description":19,"coverImage":23,"tags":27,"detailsTH":37,"detailsEN":73,"metaTags":86},345,"rgij5ivmcj8k1hyo1hn41mwj","smed-abi2-packaging","sme","ABI รุ่นที่ 2 สร้างมูลค่าสินค้าด้วย Packaging Design",false,"2024-08-08",true,"2026-07-24T04:06:07.109Z",null,{"id":16,"th":17,"en":18},29381,"ABI รุ่นที่ 2 เรียนรู้ Packaging Design สร้างมูลค่าให้สินค้า","ABI Class 2 Explores Packaging Design to Create Product Value",{"id":20,"th":21,"en":22},29382,"ABI รุ่นที่ 2 ถ่ายทอดหลัก Packaging Design การสร้างแบรนด์ ประเภทบรรจุภัณฑ์ และการออกแบบให้โดดเด่น เพื่อเพิ่มมูลค่าและขีดความสามารถในการแข่งขันของสินค้าเกษตรและอาหาร","ABI Class 2 explores packaging design, branding, packaging types, and market differentiation to increase the value and competitiveness of agricultural and food products.",{"id":24,"documentId":25,"url":26},4528,"phglz0uemzv0blm4sk5egyst","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F1_1166cce0f6.jpg",[28,33],{"id":29,"documentId":30,"nameTh":31,"nameEn":32},85,"kaazx6y9zg4w7v6zkxy65rlp","พัฒนาผู้ประกอบการ","Entrepreneurial Development",{"id":34,"documentId":35,"nameTh":36,"nameEn":36},42,"xilg0ocrikmztt246kdl57td","SMEs",[38,42],{"id":39,"editor":40,"__component":41},8007,"\u003Cp>วันที่ 15 สิงหาคม 2567 Class ABI2  Packaging Design การสร้างมูลค่าให้สินค้าด้วยบรรจุภัณฑ์ \u003Cbr>โดย อาจารย์ภูสิษฐ์ จาตุรงคกุล อาจารย์โจ้ \u003Cbr>ผู้ช่วยผู้อำนวยการ  วิทยาลัยผู้ประกอบการสร้างสรรค์นานาชาติรัตนโกสินทร์\u003C\u002Fp>\u003Cp>บรรจุภัณฑ์มีผลต่อการตัดสินใจซื้อสินค้าผ่านการดึงดูดความสนใจ และกระตุ้นอารมณ์ของผู้บริโภคโดยบรรจุภัณฑ์ที่ออกแบบมาอย่างดีสามารถสื่อสารคุณสมบัติและประโยชน์ของสินค้าได้อย่างชัดเจน นอกจากนี้บรรจุภัณฑ์ที่แตกต่างจากคู่แข่งยังช่วยสร้างความน่าสนใจและเพิ่มโอกาสในการเลือกซื้อสินค้าอีกด้วย บรรจุภัณฑ์ที่ดึงดูดใจมักมีอิทธิพลต่อการเลือกซื้อสินค้าอย่างมาก การออกแบบที่สวยงามและน่าสนใจสามารถกระตุ้นความสนใจและทำให้รู้สึกอยากลองใช้สินค้า \u003C\u002Fp>\u003Cp>นอกจากนี้บรรจุภัณฑ์ที่สื่อสารคุณสมบัติและประโยชน์ของสินค้าได้ชัดเจนยังช่วยให้ตัดสินใจซื้อได้ง่ายขึ้นอีกด้วย\u003C\u002Fp>\u003Cp>บรรจุภัณฑ์ 3 ข้อ ที่ต้องมี คือ \u003C\u002Fp>\u003Cul>\u003Cli>บรรจุภัณฑ์ที่ดี รู้ได้เมื่อเห็นว่าคืออะไร\u003C\u002Fli>\u003Cli>บรรจุภัณฑ์ที่ดี ต้องเห็นยี่ห้อชัดๆ\u003C\u002Fli>\u003Cli>บรรจุภัณฑ์ที่ดี มีดีต้องไหน \u003C\u002Fli>\u003C\u002Ful>\u003Cp>โลโก้ที่ดี ต้องมี จุด จด จำ\u003C\u002Fp>\u003Cp>ประเภทบรรจุภัณฑ์\u003Cbr>1.    Primary Packaging ห่อหุ้มผลิตภัณฑ์โดยตรง\u003Cbr>2.    Secondary Packaging บรรจุภัณฑ์ภายนอก\u003Cbr>3.    Tertiary Packaging ใช้สำหรับการขนส่ง\u003C\u002Fp>\u003Cp>กฎ 4 ข้อของบรรจุภัณฑ์ที่ประสบความสำเร็จ\u003Cbr>1.    ชัดเจนในการระบุผลิตภัณฑ์\u003Cbr>2.    ฟังก์ชันการใช้งาน\u003Cbr>3.    บุคลิกภาพของแบรนด์\u003Cbr>4.    การชี้นำให้โดดเด่นในตลาด\u003C\u002Fp>\u003Cp>การสร้างแบรนด์ต้องแตกต่างและโดนใจผู้บริโภค แบรนด์ ภาพลักษณ์และชื่อเสียงที่ผู้บริโภคมีต่อสินค้า\u003Cbr>ระดับความหมายของแบรนด์ บุคลิกภาพ คุณค่า คุณประโยชน์ รูปลักษณ์ การสร้างแบรนด์ ตั้งชื่อ ออกแบบโลโก้ กำหนดเป้าหมาย สร้างเรื่องเล่า การออกแบบบรรจุภัณฑ์ ต้องสวยงาม ปกป้องสินค้า สะดวกในการขนส่ง กลยุทธ์การตลาด เน้นความแตกต่าง สร้างความน่าเชื่อถือ สื่อสารชัดเจน\u003C\u002Fp>\u003Cp>ทั้งนี้ ผู้ประกอบการยังได้นำสินค้ามารับคำปรึกษากับท่านวิทยากรแบบ ตัวต่อตัวภายในคลาสด้วย\u003C\u002Fp>","shared.editor",{"id":43,"images":44,"__component":72},1735,[45,47,52,57,62,67],{"id":24,"documentId":25,"url":26,"alternativeText":46},"Smiling diverse group makes V-signs in conference room with large screen.",{"id":48,"documentId":49,"url":50,"alternativeText":51},4525,"c0b8fc5b42qgbdgegcwyamv7","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F2_11f8707136.jpg","A man presents to an audience in a conference room with slides on a projector.",{"id":53,"documentId":54,"url":55,"alternativeText":56},4524,"po1hdhhhpkxae7w0nbzozvey","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F3_5dfaa0a778.jpg","Man and woman with lanyards sit at a table, attentively observing an indoor event.",{"id":58,"documentId":59,"url":60,"alternativeText":61},4526,"zb87qtf7qwzec30c7z64ys11","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FIMGL_1101_63712e652a.jpg","Attendees, including a woman in a black blazer, participate in a professional workshop.",{"id":63,"documentId":64,"url":65,"alternativeText":66},4527,"lr97xuyhpour2yb9r32xfasj","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F5_40a13781ae.jpg","Asian man in grey jacket attentive during an indoor group discussion.",{"id":68,"documentId":69,"url":70,"alternativeText":71},4529,"k79p3n4wb9uxba7r9mvdcwj9","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FIMGL_1042_afab06960c.jpg","A group of people stands around a table, exchanging items from cardboard boxes indoors.","shared.slider",[74,77],{"id":75,"editor":76,"__component":41},8008,"\u003Cp>On \u003Cstrong>15 August 2024\u003C\u002Fstrong>, the \u003Cstrong>ABI Agropreneur Business Incubator Class 2\u003C\u002Fstrong> program organized a learning session entitled \u003Cstrong>“Packaging Design: Creating Product Value through Packaging.”\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The class was led by \u003Cstrong>Mr. Phusit Jaturongkul\u003C\u002Fstrong>, also known as \u003Cstrong>Ajarn Joe\u003C\u002Fstrong>, Assistant Director of the \u003Cstrong>Rattanakosin International College of Creative Entrepreneurship (RICE)\u003C\u002Fstrong> at Rajamangala University of Technology Rattanakosin.\u003C\u002Fp>\u003Cp>The session equipped participating entrepreneurs with practical knowledge on packaging design, brand identity, product differentiation, customer communication, and strategies for increasing the commercial value of agricultural and food products.\u003C\u002Fp>\u003Ch2>Packaging Influences Purchasing Decisions\u003C\u002Fh2>\u003Cp>Packaging plays an important role in attracting attention and influencing consumer purchasing decisions.\u003C\u002Fp>\u003Cp>Well-designed packaging can communicate a product’s characteristics, benefits, quality, and brand identity clearly. It can also stimulate consumer interest and create a desire to try the product.\u003C\u002Fp>\u003Cp>In highly competitive markets, distinctive packaging helps products stand out from competing alternatives and increases the likelihood that consumers will notice, consider, and purchase them.\u003C\u002Fp>\u003Cp>Packaging should therefore be viewed as more than a container. It is an essential marketing tool and an important touchpoint between the product and the customer.\u003C\u002Fp>\u003Ch2>Three Essential Qualities of Effective Packaging\u003C\u002Fh2>\u003Cp>The session highlighted three fundamental qualities that every effective package should possess.\u003C\u002Fp>\u003Ch3>1. Consumers Should Immediately Understand the Product\u003C\u002Fh3>\u003Cp>Customers should be able to recognize what the product is without requiring extensive explanation.\u003C\u002Fp>\u003Cp>Clear imagery, product names, colors, and supporting information can help consumers understand the product quickly, particularly when comparing several alternatives on a retail shelf or online platform.\u003C\u002Fp>\u003Ch3>2. The Brand Should Be Clearly Visible\u003C\u002Fh3>\u003Cp>The brand name and logo should be easy to identify.\u003C\u002Fp>\u003Cp>Strong brand visibility helps consumers connect the product with its manufacturer, remember previous experiences, and recognize the brand during future purchases.\u003C\u002Fp>\u003Ch3>3. The Product’s Distinctive Value Should Be Clear\u003C\u002Fh3>\u003Cp>Packaging should communicate what makes the product valuable or different.\u003C\u002Fp>\u003Cp>This may include taste, ingredients, convenience, health benefits, local identity, environmental responsibility, craftsmanship, or another meaningful customer benefit.\u003C\u002Fp>\u003Cp>A strong logo should also have three qualities:\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cstrong>A clear focal point, immediate recognition, and lasting memorability.\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Ch2>Three Types of Packaging\u003C\u002Fh2>\u003Cp>Entrepreneurs learned about three principal levels of packaging.\u003C\u002Fp>\u003Ch3>1. Primary Packaging\u003C\u002Fh3>\u003Cp>Primary packaging comes into direct contact with the product.\u003C\u002Fp>\u003Cp>Examples include bottles, cans, jars, sachets, trays, and wrappers. It should protect the product, maintain quality, and remain suitable for its intended use.\u003C\u002Fp>\u003Ch3>2. Secondary Packaging\u003C\u002Fh3>\u003Cp>Secondary packaging contains or groups one or more primary packages.\u003C\u002Fp>\u003Cp>Examples include boxes, sleeves, display cartons, and multipacks. It can provide additional protection while supporting branding, product information, and retail presentation.\u003C\u002Fp>\u003Ch3>3. Tertiary Packaging\u003C\u002Fh3>\u003Cp>Tertiary packaging is primarily used for transportation, storage, and logistics.\u003C\u002Fp>\u003Cp>Examples include shipping cartons, pallets, and protective wrapping. Its purpose is to protect products during handling and distribution while improving logistics efficiency.\u003C\u002Fp>\u003Cp>Businesses should consider all three packaging levels together to ensure that the product remains protected, convenient, recognizable, and cost-effective throughout the value chain.\u003C\u002Fp>\u003Ch2>Four Rules of Successful Packaging\u003C\u002Fh2>\u003Cp>The class introduced four principles for creating successful packaging.\u003C\u002Fp>\u003Ch3>1. Clear Product Identification\u003C\u002Fh3>\u003Cp>Consumers should immediately understand what the product is and how it may be used.\u003C\u002Fp>\u003Cp>The product name, category, imagery, and essential information should be presented clearly without creating unnecessary confusion.\u003C\u002Fp>\u003Ch3>2. Practical Functionality\u003C\u002Fh3>\u003Cp>Packaging must perform its practical functions effectively.\u003C\u002Fp>\u003Cp>It should protect the product, preserve quality, support convenient usage, and remain appropriate for storage, transportation, retail display, and disposal.\u003C\u002Fp>\u003Ch3>3. Brand Personality\u003C\u002Fh3>\u003Cp>Packaging should reflect the personality and identity of the brand.\u003C\u002Fp>\u003Cp>Colors, typography, materials, shapes, images, and communication style should work together to express whether the brand is premium, friendly, innovative, healthy, traditional, sustainable, or designed for a particular lifestyle.\u003C\u002Fp>\u003Ch3>4. Market Distinction\u003C\u002Fh3>\u003Cp>Packaging should guide consumer attention and help the product stand out in the marketplace.\u003C\u002Fp>\u003Cp>Distinctive design does not necessarily require complexity. A clear and relevant design can often be more effective than packaging containing too many visual elements or messages.\u003C\u002Fp>\u003Ch2>Building a Brand that Connects with Consumers\u003C\u002Fh2>\u003Cp>A successful brand must be distinctive and meaningful to its target customers.\u003C\u002Fp>\u003Cp>A brand represents the image, reputation, expectations, and experiences that consumers associate with a product or business.\u003C\u002Fp>\u003Cp>The meaning of a brand can be understood at four levels:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Appearance:\u003C\u002Fstrong> The visible characteristics, design, and presentation\u003C\u002Fli>\u003Cli>\u003Cstrong>Benefits:\u003C\u002Fstrong> The functional and emotional value delivered to customers\u003C\u002Fli>\u003Cli>\u003Cstrong>Values:\u003C\u002Fstrong> The principles and beliefs represented by the business\u003C\u002Fli>\u003Cli>\u003Cstrong>Personality:\u003C\u002Fstrong> The human characteristics and communication style associated with the brand\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Brand building involves more than selecting a name or designing a logo. Entrepreneurs should also define their target customers, develop a clear identity, and create a compelling story that helps consumers understand and remember the brand.\u003C\u002Fp>\u003Ch2>Packaging as Part of the Brand Experience\u003C\u002Fh2>\u003Cp>Packaging is one of the most visible expressions of a brand.\u003C\u002Fp>\u003Cp>It should connect the business’s identity with the customer’s practical and emotional needs. A well-designed package can create confidence before the product is purchased and reinforce satisfaction after it has been used.\u003C\u002Fp>\u003Cp>Effective packaging design should balance three priorities:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Visual appeal:\u003C\u002Fstrong> The package should attract attention and support brand recognition.\u003C\u002Fli>\u003Cli>\u003Cstrong>Product protection:\u003C\u002Fstrong> It should preserve the product’s quality, safety, and condition.\u003C\u002Fli>\u003Cli>\u003Cstrong>Transportation convenience:\u003C\u002Fstrong> It should be practical for storage, handling, display, and delivery.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For agricultural and food products, entrepreneurs should also consider product shelf life, food safety, labeling requirements, packaging materials, temperature conditions, and distribution channels.\u003C\u002Fp>\u003Ch2>Packaging and Marketing Strategy\u003C\u002Fh2>\u003Cp>Packaging should support the wider marketing strategy of the business.\u003C\u002Fp>\u003Cp>An effective packaging strategy should:\u003C\u002Fp>\u003Cul>\u003Cli>Differentiate the product from competitors\u003C\u002Fli>\u003Cli>Build customer trust and credibility\u003C\u002Fli>\u003Cli>Communicate benefits clearly\u003C\u002Fli>\u003Cli>Reflect the intended market position\u003C\u002Fli>\u003Cli>Support appropriate pricing\u003C\u002Fli>\u003Cli>Strengthen brand recognition\u003C\u002Fli>\u003Cli>Remain suitable for retail and online channels\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Entrepreneurs should begin by understanding the target customer and the conditions in which the product will be sold.\u003C\u002Fp>\u003Cp>Packaging intended for supermarkets may require strong shelf visibility, while packaging for e-commerce may need greater protection during delivery and a memorable unboxing experience.\u003C\u002Fp>\u003Ch2>Creating Greater Value for Thai Products\u003C\u002Fh2>\u003Cp>Thoughtful packaging design can help entrepreneurs increase the perceived and commercial value of their products.\u003C\u002Fp>\u003Cp>For agricultural and food SMEs, packaging can transform a product from a basic commodity into a distinctive branded offering that is more suitable for modern trade, premium markets, tourism channels, and international distribution.\u003C\u002Fp>\u003Cp>However, attractive design alone is not sufficient. Packaging must remain consistent with product quality, customer expectations, operational capabilities, and the brand’s promise.\u003C\u002Fp>\u003Ch2>Individual Product Consultations\u003C\u002Fh2>\u003Cp>Participating entrepreneurs brought their own products to the class and received one-on-one consultations from the speaker.\u003C\u002Fp>\u003Cp>The consultations allowed each business to examine its packaging challenges, brand presentation, product communication, and opportunities for improvement.\u003C\u002Fp>\u003Cp>This practical activity helped entrepreneurs identify adjustments that could strengthen product visibility, customer understanding, usability, and market competitiveness.\u003C\u002Fp>\u003Cp>Through ABI Class 2, The Thai Chamber of Commerce (TCC) continues to strengthen the capabilities of Thai agropreneurs by connecting product innovation, packaging development, branding, and market readiness.\u003C\u002Fp>\u003Cp>The program supports entrepreneurs in transforming agricultural and food products into higher-value offerings that respond more effectively to consumer needs and contribute to sustainable business growth.\u003C\u002Fp>",{"id":78,"images":79,"__component":72},1736,[80,81,82,83,84,85],{"id":24,"documentId":25,"url":26,"alternativeText":46},{"id":48,"documentId":49,"url":50,"alternativeText":51},{"id":53,"documentId":54,"url":55,"alternativeText":56},{"id":58,"documentId":59,"url":60,"alternativeText":61},{"id":63,"documentId":64,"url":65,"alternativeText":66},{"id":68,"documentId":69,"url":70,"alternativeText":71},{"id":87,"metaTitle":88,"metaDescription":91,"metaImage":95},4350,{"id":89,"th":9,"en":90},29379,"ABI Class 2: Creating Value through Packaging Design",{"id":92,"th":93,"en":94},29380,"เรียนรู้การออกแบบบรรจุภัณฑ์ให้ชัดเจน ใช้งานได้จริง สะท้อนบุคลิกแบรนด์ และโดดเด่นในตลาด พร้อมรับคำปรึกษารายผลิตภัณฑ์เพื่อยกระดับสินค้า SMEs","Learn to design clear, functional, distinctive packaging that reflects brand personality, with individual consultations to strengthen SME products and market competitiveness.",{"id":96,"th":97,"en":98},4925,{"id":24,"documentId":25,"url":26,"alternativeText":46},{"id":24,"documentId":25,"url":26,"alternativeText":46},{},{"data":101,"meta":177},[102,129,155],{"id":103,"documentId":104,"slug":105,"coreValue":106,"alt":107,"isHighlight":10,"createdDate":108,"isActive":12,"createdAt":109,"updatedAt":110,"publishedAt":111,"coverImage":112,"tags":116,"name":121,"description":125},407,"tx327exc5rayz77m2relpgpb","fac-biz-law-workshop","none","หอการค้าไทยจัดอบรม Biz Law เสริมความรู้ด้านกฎหมาย ภาษี Due Diligence และ Joint Venture โดยทีม Baker McKenzie เพื่อเตรียม SME และ Startup ให้พร้อมรับนักลงทุน ขยายธุรกิจ และเติบโตอย่างยั่งยืน","2026-08-07","2026-08-07T03:16:12.793Z","2026-08-07T03:39:22.305Z","2026-08-07T03:39:22.568Z",{"id":113,"documentId":114,"url":115},5029,"ulea0ha8rge5q0q9dgwl2jcm","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_85237771_25ecfd6997.jpg",[117],{"id":118,"documentId":119,"nameTh":120,"nameEn":120},108,"gwjfi303mkz1y30wdexz9rt4","Upskill Reskill",{"id":122,"th":123,"en":124},31005,"อบรม Upskill–Reskill ครั้งที่ 4 \"Biz Law\" เตรียม SME และ Startup พร้อมหาพันธมิตรและนักลงทุน","Upskill–Reskill #4 \"Biz Law\": Preparing SMEs and Startups for Strategic Partnerships and Investor Readiness",{"id":126,"th":127,"en":128},31006,"คณะกรรมการพัฒนาการศึกษา หอการค้าไทย จัดอบรม Upskill–Reskill ครั้งที่ 4 \"Biz Law\" ถ่ายทอดความรู้ด้านกฎหมาย ภาษี Joint Venture และ Due Diligence เพื่อเตรียมความพร้อม SME และ Startup ก่อนรับนักลงทุนและขยายธุรกิจ","The Thai Chamber of Commerce hosted Biz Law Upskill–Reskill #4, covering legal, tax, Joint Venture, and Due Diligence essentials to help SMEs and startups prepare for investors, partnerships, and sustainable business growth.",{"id":130,"documentId":131,"slug":132,"coreValue":8,"alt":133,"isHighlight":10,"createdDate":134,"isActive":12,"createdAt":135,"updatedAt":136,"publishedAt":137,"coverImage":138,"tags":142,"name":147,"description":151},405,"zszfitvpe1r38yleku4kfwzy","smed-tcc-onsite-visit-seavalue","TCC On-site Visit โดยหอการค้าไทย นำสมาชิกและผู้ประกอบการ SMEs ศึกษาโมเดลธุรกิจส่งออกของ Sea Value Group เรียนรู้มาตรฐานการผลิต นวัตกรรม และแนวทางสร้างการเติบโตอย่างยั่งยืน","2026-07-31","2026-07-31T09:55:47.133Z","2026-07-31T10:09:19.618Z","2026-07-31T10:09:19.894Z",{"id":139,"documentId":140,"url":141},4856,"wtp6qmfm1kfb95i6puwvzcyz","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_6758505_0_11_11zon_9bfc7a1757.jpg",[143,145],{"id":144,"documentId":35,"nameTh":36,"nameEn":36},43,{"id":146,"documentId":30,"nameTh":31,"nameEn":32},86,{"id":148,"th":149,"en":150},30188,"TCC On-site Visit พาสมาชิกหอการค้าไทยศึกษาดูงาน Sea Value Group เรียนรู้กลยุทธ์ธุรกิจส่งออกและอุตสาหกรรมอาหารสัตว์เลี้ยงสู่ตลาดโลก","TCC On-site Visit Explores Sea Value Group’s Global Export Strategy and Pet Food Industry Success",{"id":152,"th":153,"en":154},30189,"โครงการ TCC On-site Visit นำสมาชิกหอการค้าไทยและผู้ประกอบการ SMEs ศึกษาดูงาน Sea Value Group เรียนรู้กลยุทธ์ธุรกิจส่งออก มาตรฐานสากล นวัตกรรม และการต่อยอดสู่ธุรกิจ Pet Food เพื่อยกระดับขีดความสามารถการแข่งขันของ SMEs ไทย","The Thai Chamber of Commerce led SME members on a TCC On-site Visit to Sea Value Group, offering insights into global export strategies, international manufacturing standards, and sustainable growth through innovation in the pet food industry.",{"id":156,"documentId":157,"slug":158,"coreValue":106,"alt":159,"isHighlight":10,"createdDate":160,"isActive":12,"createdAt":161,"updatedAt":162,"publishedAt":163,"coverImage":164,"tags":168,"name":169,"description":173},380,"wfkjhp44vjccwbu06s3p6naf","arg-future-food-positive-lists","หอการค้าไทยร่วมขับเคลื่อน Positive Lists เชื่อมโยงวิทยาศาสตร์ งานวิจัย และภาคธุรกิจ เพื่อเร่งพัฒนาอาหารอนาคตไทย ลดต้นทุนและระยะเวลาสู่ตลาด พร้อมมุ่งสู่เป้าหมาย 500,000 ล้านบาท","2026-07-27","2026-07-27T03:31:42.564Z","2026-07-27T03:53:49.296Z","2026-07-27T03:53:49.858Z",{"id":165,"documentId":166,"url":167},4688,"sl5pamack8x0ljlmcqz0ip8a","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_36905009_24e268f0cf.jpg",[],{"id":170,"th":171,"en":172},29759,"หอการค้าไทยร่วมขับเคลื่อน “Positive Lists” ยกระดับอุตสาหกรรมอาหารอนาคตไทย สู่เป้าหมาย 500,000 ล้านบาท","The Thai Chamber of Commerce Joins Forces to Drive “Positive Lists,” Advancing Thailand’s Future Food Industry Toward the THB 500 Billion Target",{"id":174,"th":175,"en":176},29760,"ประมวลกิจกรรมงาน From Science to Shelf: Positive Lists หารือแนวทางยกระดับอุตสาหกรรมอาหารอนาคตไทย สู่เป้าหมาย 500,000 ล้านบาท พร้อมเร่งเชื่อมโยงงานวิจัยสู่การพัฒนาผลิตภัณฑ์เชิงพาณิชย์","Highlights from From Science to Shelf: Positive Lists, bringing together science, research and business to accelerate Thailand’s Future Food industry toward the THB 500 billion target.",{"pagination":178},{"start":179,"limit":180,"total":181},0,3,126,{"data":183,"meta":419},[184,191,214,238,261,284,311,337,365,389],{"isHighlight":10,"createdDate":134,"id":130,"documentId":131,"slug":132,"coreValue":8,"alt":133,"isActive":12,"createdAt":135,"updatedAt":136,"publishedAt":137,"coverImage":185,"tags":186,"name":189,"description":190},{"id":139,"documentId":140,"url":141},[187,188],{"id":144,"documentId":35,"nameTh":36,"nameEn":36},{"id":146,"documentId":30,"nameTh":31,"nameEn":32},{"id":148,"th":149,"en":150},{"id":152,"th":153,"en":154},{"isHighlight":10,"createdDate":192,"id":193,"documentId":194,"slug":195,"coreValue":106,"alt":196,"isActive":12,"createdAt":197,"updatedAt":198,"publishedAt":199,"coverImage":200,"tags":204,"name":206,"description":210},"2026-06-25",252,"y7uixi5ft2ukxjxrmclav3f9","smed-tcc-onsite-visit-wha-group","หอการค้าไทยนำสมาชิกศึกษาดูงาน WHA Group เรียนรู้การสร้าง Business Ecosystem การประยุกต์ใช้ AI และ Digital Transformation พร้อมแนวทาง ESG และ Net Zero เพื่อการเติบโตอย่างยั่งยืน","2026-06-25T10:04:31.807Z","2026-06-25T10:21:44.965Z","2026-06-25T10:21:45.609Z",{"id":201,"documentId":202,"url":203},2811,"lzyerjf62vfr7mackrrg0rp5","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3102_JPG_0_550c422978.jpg",[205],{"id":144,"documentId":35,"nameTh":36,"nameEn":36},{"id":207,"th":208,"en":209},15177,"หอการค้าไทยพา SMEs ศึกษาดูงาน WHA Group เรียนรู้ Digital Transformation, AI และ Sustainability เพื่อยกระดับธุรกิจสู่อนาคต","TCC Brings SMEs to WHA Group to Learn Digital Transformation, AI, and Sustainability Strategies for Enhancing Business Competitiveness ",{"id":211,"th":212,"en":213},15178,"TCC On-site Visit โดยหอการค้าไทย นำผู้ประกอบการ SMEs ศึกษาดูงาน WHA Group เรียนรู้แนวคิด Business Ecosystem, Digital Transformation, AI, ESG และ Sustainability เพื่อยกระดับขีดความสามารถการแข่งขันของธุรกิจไทย","The Thai Chamber of Commerce organized a TCC On-site Visit to WHA Group, enabling SME entrepreneurs to explore Digital Transformation, Artificial Intelligence (AI), Sustainability, ESG practices, carbon management, and Business Ecosystem strategies that drive competitiveness and sustainable growth in the new economy.",{"isHighlight":10,"createdDate":215,"id":216,"documentId":217,"slug":218,"coreValue":8,"alt":219,"isActive":12,"createdAt":220,"updatedAt":221,"publishedAt":222,"coverImage":223,"tags":227,"name":230,"description":234},"2026-06-24",248,"gnuwxb8nrtuf6x0ehenf322b","smed-big-brother-financial-class","หอการค้าไทยจัด Financial Class ภายใต้โครงการ Big Brother ถ่ายทอดความรู้ด้านสินเชื่อ การส่งออก FX Risk เศรษฐกิจโลก และการป้องกันภัยการเงิน เพื่อยกระดับความพร้อม SME ไทยสู่การเติบโตอย่างยั่งยืน","2026-06-24T10:23:34.006Z","2026-06-24T10:43:06.934Z","2026-06-24T10:43:07.324Z",{"id":224,"documentId":225,"url":226},2790,"h2liq2z0st0q19u6szufmlmx","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3827_0_10_11zon_6e7e2680e4.jpg",[228,229],{"id":146,"documentId":30,"nameTh":31,"nameEn":32},{"id":144,"documentId":35,"nameTh":36,"nameEn":36},{"id":231,"th":232,"en":233},15154,"Financial Class ครั้งที่ 3 เสริมศักยภาพ SME ด้านสินเชื่อ ส่งออก FX และการรับมือความเสี่ยงโลก","Financial Class 3 Strengthens SME Capabilities in Business Loans, Export Readiness, FX Risk Management, and Global Trends",{"id":235,"th":236,"en":237},15155,"หอการค้าไทยจัด Financial Class ครั้งที่ 3 ภายใต้โครงการ Big Brother เสริมความรู้ SME ด้านสินเชื่อ การส่งออก FX เศรษฐกิจโลก และการป้องกันภัยการเงิน","The Thai Chamber of Commerce organized the 3rd Financial Class under the Big Brother Program to strengthen SME knowledge in business loans, export readiness, FX risk management, global trends, and financial fraud prevention.",{"isHighlight":10,"createdDate":239,"id":240,"documentId":241,"slug":242,"coreValue":8,"alt":243,"isActive":12,"createdAt":244,"updatedAt":244,"publishedAt":245,"coverImage":246,"tags":250,"name":253,"description":257},"2026-06-14",368,"gjas997e1eakchj2e094bw2i","smed-bb8-financial-class","Big Brother 8 เสริมความรู้การเงิน PDPA และส่งออก","2026-07-24T09:32:31.258Z","2026-07-24T09:32:31.635Z",{"id":247,"documentId":248,"url":249},4637,"jl8yegalzp3a2n7c24wcfu8x","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F1_01910c80bf.jpg",[251,252],{"id":146,"documentId":30,"nameTh":31,"nameEn":32},{"id":144,"documentId":35,"nameTh":36,"nameEn":36},{"id":254,"th":255,"en":256},29700,"Big Brother Season 8 จัด Financial Class ครั้งที่ 3 เสริมแกร่งการเงิน SMEs","Big Brother Season 8 Holds Third Financial Class for SMEs",{"id":258,"th":259,"en":260},29701,"Financial Class ครั้งที่ 3 ถ่ายทอดมาตรการช่วยเหลือ SMEs, PDPA, การใช้งบการเงิน และการวางแผนส่งออก โดย SME D Bank, KBank, EXIM Thailand และเมืองไทยประกันภัย","The third Financial Class covers SME support, PDPA, financial statements, and export planning with SME D Bank, KBank, EXIM Thailand, and Muang Thai Insurance.",{"isHighlight":10,"createdDate":262,"id":263,"documentId":264,"slug":265,"coreValue":8,"alt":266,"isActive":12,"createdAt":267,"updatedAt":268,"publishedAt":269,"coverImage":270,"tags":274,"name":276,"description":280},"2026-06-12",241,"fsjp7f7vcvee9cm5nz40da0o","smed-tcc-onsite-visit-wha","สมาชิกหอการค้าไทยและ SMEs เยี่ยมชม WHA Group เรียนรู้การสร้าง Business Ecosystem การใช้ AI และ Digital Transformation พร้อมแนวทาง ESG และ Net Zero เพื่อเพิ่มขีดความสามารถทางการแข่งขันอย่างยั่งยืน","2026-06-12T09:31:30.517Z","2026-06-12T09:47:19.737Z","2026-06-12T09:47:20.049Z",{"id":271,"documentId":272,"url":273},2646,"eup5me8cqkweqs1xbz6tulpw","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3102_JPG_0_17_11zon_9011b7587a.jpg",[275],{"id":146,"documentId":30,"nameTh":31,"nameEn":32},{"id":277,"th":278,"en":279},14352,"TCC On-site Visit พาสมาชิกหอการค้าไทยเยี่ยมชม WHA Group เรียนรู้ Digital Transformation, AI และแนวทางธุรกิจยั่งยืนเพื่อยกระดับศักยภาพ SMEs ไทย","TCC On-site Visit Brings Thai Entrepreneurs to WHA Group to Explore Digital Transformation, AI, and Sustainable Business Strategies",{"id":281,"th":282,"en":283},14353,"SMEs และสมาชิกหอการค้าไทยร่วมศึกษาดูงาน WHA Group ผ่านกิจกรรม TCC On-site Visit เรียนรู้การสร้าง Business Ecosystem การประยุกต์ใช้ AI และ Digital Transformation รวมถึงแนวทาง ESG และ Net Zero เพื่อเพิ่มขีดความสามารถในการแข่งขันของธุรกิจไทย\n\n","Through the TCC On-site Visit program, members of The Thai Chamber of Commerce (TCC) and SME entrepreneurs explored WHA Group’s best practices in business ecosystem development, AI, digital transformation, ESG, and Net Zero initiatives, gaining practical insights to enhance business competitiveness and drive sustainable growth.",{"isHighlight":10,"createdDate":285,"id":286,"documentId":287,"slug":288,"coreValue":106,"alt":289,"isActive":12,"createdAt":290,"updatedAt":291,"publishedAt":292,"coverImage":293,"tags":297,"name":303,"description":307},"2026-05-25",236,"lxtrb2sifnmnu9ahv49uovzd","fac-smart-sustainable-industry","สัมมนา Smart & Sustainable Industry โดยหอการค้าไทย BOI และ สวทช. ส่งเสริม AI Automation และ Industry 4.0 เพื่อยกระดับอุตสาหกรรมไทยสู่ความยั่งยืนและการแข่งขันระดับโลก","2026-05-25T04:08:29.707Z","2026-05-25T04:48:57.619Z","2026-05-25T04:48:57.888Z",{"id":294,"documentId":295,"url":296},2471,"x86gv13bj1rnksfretnqq9my","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FTCC_4539_994b8bfd5f.JPG",[298,302],{"id":299,"documentId":300,"nameTh":301,"nameEn":301},33,"o4wct5m1edjfj9jobjze9lak","AI",{"id":144,"documentId":35,"nameTh":36,"nameEn":36},{"id":304,"th":305,"en":306},13206,"สัมมนา Smart & Sustainable Industry ยกระดับอุตสาหกรรมไทยด้วย AI และ Automation","Smart & Sustainable Industry Seminar Drives Thailand’s AI and Automation Transformation",{"id":308,"th":309,"en":310},13207,"หอการค้าไทยร่วม BOI และ สวทช. จัดสัมมนา Smart & Sustainable Industry ผลักดันภาคอุตสาหกรรมไทยสู่ Industry 4.0 ผ่าน AI ระบบอัตโนมัติ และเทคโนโลยีดิจิทัล เพื่อเพิ่มขีดความสามารถการแข่งขัน","The Thai Chamber of Commerce, BOI, and NSTDA organized the Smart & Sustainable Industry seminar to promote AI, automation, robotics, and Industry 4.0 technologies for enhancing Thailand’s industrial competitiveness.",{"isHighlight":10,"createdDate":285,"id":312,"documentId":313,"slug":314,"coreValue":106,"alt":315,"isActive":12,"createdAt":316,"updatedAt":317,"publishedAt":318,"coverImage":319,"tags":323,"name":329,"description":333},239,"ex18rs2bn86htnf5v406mfi1","smed-sme-financial-class-big-brother10","หอการค้าไทยร่วมกับ บสย. จัดกิจกรรมพัฒนา SMEs ไทย เสริมความรู้ด้านสินเชื่อ งบการเงิน และการเข้าถึงแหล่งทุน เพื่อเพิ่มขีดความสามารถการแข่งขันธุรกิจไทยอย่างยั่งยืน","2026-05-25T14:03:46.591Z","2026-05-25T14:16:39.652Z","2026-05-25T14:16:40.126Z",{"id":320,"documentId":321,"url":322},2495,"c5z88ycctzyr1gb30qainusr","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_1386_0_11zon_2950345a7c.jpg",[324,328],{"id":325,"documentId":326,"nameTh":31,"nameEn":327},175,"rahjs0dv5qfld50my100p98t","Entrepreneur development",{"id":144,"documentId":35,"nameTh":36,"nameEn":36},{"id":330,"th":331,"en":332},13218,"หอการค้าไทย ผนึก บสย. เสริมแกร่ง SMEs เปิด Financial Class เจาะลึก “งบการเงินแบบไหน กู้ไม่ผ่าน” พร้อมเผยเทคนิคพิชิตสินเชื่อธุรกิจ","The Thai Chamber of Commerce Joins Forces with TCG to Strengthen SMEs through Financial Class, Unpacking “What Financial Statements Lead to Loan Rejection” while Revealing Strategies to Secure Business Financing",{"id":334,"th":335,"en":336},13219,"หอการค้าไทย ร่วมกับ บสย. จัด 2 กิจกรรมด้านการเงินสำหรับ SMEs ไทย ทั้ง Big Brother Season 10 และ Financial Class เจาะลึกเทคนิคขอสินเชื่อธุรกิจ พร้อมแนวทางจัดทำงบการเงินเพื่อเพิ่มโอกาสเข้าถึงแหล่งทุน","The Thai Chamber of Commerce and TCG organized Big Brother Season 10 and Financial Class to strengthen Thai SMEs’ access to business financing and financial management.",{"isHighlight":10,"createdDate":338,"id":339,"documentId":340,"slug":341,"coreValue":8,"alt":342,"isActive":12,"createdAt":343,"updatedAt":344,"publishedAt":345,"coverImage":346,"tags":350,"name":357,"description":361},"2026-05-12",234,"ha6ogwimaji3vt41qbbg7m1z","smed-bb-business-academy-sme-scale-up","BB Business Academy & Meeting with CEO แชร์แนวคิด Sustainable Growth, Internal Audit และ SME Scale Up Blueprint จากผู้บริหารสิงห์ เอสเตท และวราฟู้ด เพื่อเสริมศักยภาพ SME ไทยสู่ตลาดโลก","2026-05-12T08:18:03.402Z","2026-05-12T09:17:48.232Z","2026-05-12T09:17:48.821Z",{"id":347,"documentId":348,"url":349},2270,"wzwgh6pyoxlzigz9adatz8or","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F958566_0_1_52b69c3ec0.jpg",[351,352],{"id":144,"documentId":35,"nameTh":36,"nameEn":36},{"id":353,"documentId":354,"nameTh":355,"nameEn":356},84,"rbsv5aoho22z0bjz1fgf04d3","ธุรกิจ","Business",{"id":358,"th":359,"en":360},11997,"\"บุญรอดฯ” เปิดมุมคิดขับเคลื่อน SME ไทยสู่ความยั่งยืน ผ่านเวที BB Business Academy & Meeting with CEO","Boon Rawd Inspires Thai SMEs Toward Sustainable Growth at BB Business Academy & Meeting with CEO ",{"id":362,"th":363,"en":364},11998,"BB Business Academy & Meeting with CEO โดยพี่เลี้ยงบุญรอดฯ ถ่ายทอดแนวคิดการสร้างธุรกิจยั่งยืน การวางระบบ Internal Audit และสูตร Scale Up SME ไทยสู่เวทีโลก ผ่านประสบการณ์จริงจากผู้บริหารสิงห์ เอสเตท และวราฟู้ด","BB Business Academy & Meeting with CEO, under the Boon Rawd Mentorship Program, shared insights on sustainable business growth, audit systems, and taking Thai SMEs global through experiences from executives of Singha Estate and Vara Food & Drink.",{"isHighlight":10,"createdDate":366,"id":367,"documentId":368,"slug":369,"coreValue":8,"alt":370,"isActive":12,"createdAt":371,"updatedAt":372,"publishedAt":373,"coverImage":374,"tags":378,"name":381,"description":385},"2026-04-28",220,"dh91cw89gmia6c9o4zz8tvso","committee-activity","กิจกรรม Orientation และอบรม Generative AI 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